India Market Entry Advisory Services

India, one of the world’s fastest-growing major economies, is a highly attractive destination for global businesses. With over 1.4 billion people, a rising middle class, a robust digital ecosystem, and diverse regional markets, India presents enormous growth opportunities across sectors like manufacturing, healthcare, education, fintech, consumer goods, real estate, and logistics.

However, India’s regulatory complexity, cultural diversity, evolving taxation frameworks, and regional differences can pose significant challenges for foreign companies. That’s where India market entry advisory services come in — enabling companies to enter, establish, and grow with minimized risk and maximized potential.

In this blog, we explore what market entry advisory means in the Indian context, key challenges and opportunities, and how Aviaan supports companies throughout their India market entry journey — with real case studies.

Why Enter the Indian Market?

India is a strategic market for global expansion due to several compelling factors:

Large and Growing Economy

India’s GDP exceeds $3.7 trillion (2025 estimate), making it the fifth-largest economy globally. It’s projected to become the third-largest economy by 2030.

Young and Digital Population

Over 65% of Indians are below 35 years of age. With 800+ million internet users and one of the world’s largest digital payment ecosystems, India is digitally native and tech-hungry.

Government Reforms and Ease of Doing Business

Initiatives like Make in India, Startup India, and PLI schemes (production-linked incentives) promote foreign investment, local manufacturing, and ease of entry.

Sectoral Potential

India offers growth potential in:

Renewable energy and EVs
Consumer goods & retail
Healthcare and pharma
IT and business services
Infrastructure and smart cities
EdTech, FinTech, and Agritech

Challenges in Entering the Indian Market

Despite the potential, market entry in India can be challenging due to:

Regulatory Complexity

India has a multi-tiered legal system with federal and state-level laws. Licensing, FDI rules, and tax laws vary by sector and state.

Bureaucracy and Compliance

While improving, dealing with local authorities, compliance filings, GST norms, and labor regulations requires localized expertise.

Cultural and Regional Diversity

India isn’t one uniform market. Preferences, languages, consumer behavior, and business etiquette vary significantly across regions.

Finding the Right Local Partner

Identifying trustworthy suppliers, distributors, or JV partners in India can be time-consuming without proper market intelligence.

What are India Market Entry Advisory Services?

India Market Entry Advisory services help foreign firms develop and implement a customized strategy to enter and grow in the Indian market. These services typically include:

Market Feasibility Study
- Market size and growth analysis
- Competitive landscape
- Entry barriers
- Customer profiling
Regulatory and Legal Advisory
- FDI policy assessment
- Business structure selection (Liaison Office, Subsidiary, JV, LLP)
- Licensing, RBI, and company registration
- Tax, GST, labor law advisory
Business Setup Support
- Incorporation and legal formalities
- Bank account, GST, and PAN registration
- Virtual CFO, payroll, and HR support
Location and Partner Identification
- Site selection for offices/factories
- Distributor, vendor, or JV partner search
- Due diligence and negotiation support
Go-to-Market Strategy
- Entry model selection (export, JV, WOS, franchise)
- Pricing and positioning strategy
- Branding and local marketing roadmap
Ongoing Support Services
- Accounting, payroll, compliance
- Recruitment and HR advisory
- MIS reporting and internal audits

How Aviaan Helps with India Market Entry Advisory

Aviaan, with its multidisciplinary team of consultants, chartered accountants, lawyers, and analysts, has helped 150+ foreign businesses enter and expand in India across industries. We serve clients from the USA, Europe, Middle East, and Southeast Asia looking to tap into Indian opportunities.

Here’s how Aviaan adds value:

1. Market Research and Feasibility

Before investing, it’s crucial to know if India is the right market — and how. Aviaan conducts:

Market sizing
Regulatory mapping
SWOT analysis
Pricing trends
Competitive benchmarking
Customer preferences

📌 Case Study 1:
A German EV charging tech firm approached Aviaan to explore Indian opportunities. We conducted a sectoral feasibility study across 5 states, identified regulatory requirements under India’s FAME policy, and advised a B2B entry model with strategic OEM p

2. Business Registration and Legal Compliance

Aviaan assists with:

Selecting business structure (Liaison Office, WOS, JV)
Incorporation with the Ministry of Corporate Affairs (MCA)
Foreign investment approvals (RBI/FEMA)
GST, PAN, and other registrations
Statutory compliance and reporting

Case Study 2:
A UK-based consulting firm wanted to set up a wholly-owned subsidiary in India. Aviaan managed end-to-end incorporation, secured GST registration in 3 states, appointed a local director, and handled compliance filings—enabling them to start operations in under 60 days.

3. Location and Partner Strategy

Aviaan helps clients identify:

Ideal cities for setting up sales offices, factories, or warehouses
Local suppliers, distributors, and agents
Franchise or licensing opportunities
Potential JV partners

We conduct due diligence, background checks, and negotiation support.

Case Study 3:
A Qatar-based healthcare distributor needed to find Indian manufacturing partners for Ayurveda products. Aviaan short-listed 12 GMP-certified units across Kerala and Maharashtra and facilitated a long-term white-label manufacturing contract after evaluating legal, tax, and quality control risks.

4. Talent and Recruitment Advisory

Hiring in India can be tricky due to regulatory obligations (PF, ESI, gratuity). Aviaan assists with:

HR advisory and policies
Employment contracts
Payroll setup and administration
Local hiring through networks and partners
Virtual CFO or management roles

Case Study 4:
A Singaporean FinTech startup hired Aviaan to manage initial recruitment and payroll for their Bangalore development center. We structured employment contracts, set up PF/ESI compliance, and provided virtual HR support for 6 months until their in-house HR was onboarded.

5. Go-to-Market and Tax Strategy

We support:

Brand localization
Pricing strategy
Indirect tax planning (GST structure across states)
Import/export classification and duty optimization
Transfer pricing planning

Case Study 5:
A Dubai-based food chain wanted to expand into North India. Aviaan designed a phased GTM plan, advised on pricing and supply chain costs, registered GST in 5 states, and helped them launch with minimal tax leakage and strong local partnerships.

End-to-End Support for Long-Term Success

Aviaan’s India Market Entry team doesn’t just help you enter — we help you scale:

Monthly accounting and MIS
Statutory filings and audits
Expansion into multiple cities
Cross-border fund repatriation
Local vendor negotiations
Exit or divestment support

We become your India knowledge partner — always accessible, responsive, and proactive.

Who Can Benefit from Aviaan’s India Market Entry Services?

We support:

SMEs and startups expanding globally
E-commerce brands launching in India
Manufacturing companies exploring India as a base
Consulting and tech firms setting up Indian teams
Healthcare, education, retail, and F&B companies eyeing Indian markets

Whether you need to test the market, set up a local presence, or build a fully operational subsidiary, Aviaan is your trusted partner.

Ready to Expand into India?

Don’t let regulatory hurdles, market confusion, or operational risks stop you from entering one of the world’s most promising economies.

With offices in India, Dubai, Saudi Arabia, and Qatar, Aviaan provides cross-border expertise with on-ground execution.

Contact Us Today:

Website: www.aviaanaccounting.com
Email: info@aviaanaccounting.com

Conclusion

Entering the Indian market is a high-potential move—but only when backed by the right research, local knowledge, legal navigation, and execution support. Aviaan’s India Market Entry Advisory services are built to simplify this journey—from feasibility to formation, partnerships to operations.

Start your India journey with Aviaan — the right way.