Market Research and Feasibility Study Services in Chicago, Illinois

In Dallas, Texas, several reputable firms offer top-notch market research and feasibility study services, catering to the diverse needs of businesses across various industries. Here are some of the top companies in this field:

Nielsen (Feasibility Study Company in Illinois)

The Nielsen is a prominent player offering comprehensive market research and feasibility study services in Chicago, Illinois. Here’s an overview of The Nielsen capabilities in the region:

Company Overview: Nielsen is a global marketing data and analytics company headquartered in New York City. It was founded in 1923 and operates in over 100 countries worldwide.
Chicago Presence: Nielsen has a major presence in Chicago, with offices in the city serving the Midwest region and broader U.S. market.
Services in Chicago: In the Chicago market, Nielsen provides a comprehensive suite of services including:

– Consumer behavior tracking and retail measurement

– Marketing and advertising analytics

– Consumer insights and market research studies

Retail Measurement: A core offering in Chicago is Nielsen’s retail measurement solutions, which track consumer purchasing data across grocery, drug, mass-market, and convenience stores. This provides brands with robust sales data.
Media Analytics: Nielsen is renowned for its media measurement capabilities in Chicago. It tracks TV ratings as well as audience data for streaming platforms like Netflix and digital media consumption.

Ipsos (Feasibility Study Firm in Illinois)

Ipsos is a renowned provider of market research and feasibility study services, catering to the needs of businesses in Chicago, Illinois. Let’s delve into Ipsos’s offerings in the region:

Company Overview: Ipsos is a global market research and consulting firm headquartered in Paris, France. Founded in 1975, it operates in 90 markets worldwide.
Chicago Presence: Ipsos has a major office and research operations center located in downtown Chicago, serving clients across the Midwest and nationwide.
Services in Chicago: Ipsos provides a full suite of market research services in the Chicago market, including:

– Consumer and market insights research

– Brand health and communications tracking

– Product testing and innovation research

– Customer experience and loyalty studies

– Public opinion and social research

Consumer Insights: A core offering is Ipsos’ consumer insights research, leveraging techniques like ethnographies, online communities and mobile data to understand consumer attitudes, behaviors and trends.
Brand Tracking: Ipsos helps Chicago brands monitor awareness, perceptions and equity through continuous brand and communications tracking programs.

Aviaan (Market Research Company in Illinois)

Aviaan is a prominent provider of market research and feasibility study services, catering to the needs of businesses in Chicago, Illinois. Let’s explore Aviaan’s offerings in the region:

Company Overview: Aviaan Market Research is a full-service market research and consulting company based in Chicago. Founded in 2005, it provides data-driven insights and strategic advice to clients across North America.
Core Services:

– Market Research Studies – Conducts qualitative and quantitative research using surveys, focus groups, interviews, etc.

– Data Analytics & Integration – Provides data mining, predictive modeling and data visualization solutions.

– Customer Experience Research – Maps the customer journey, measures satisfaction and identifies improvement areas.

– Brand Equity & Positioning Research – Tracks brand awareness, perception, equity and positioning in the market.

– Product Innovation & Testing – Conducts concept testing, product usage research and acceptance studies.

Industry Expertise: Aviaan has deep experience across sectors like CPG, retail, financial services, healthcare, technology and B2B industries.
Research Methodologies: Employs a range of innovative quantitative and qualitative techniques including online panels, mobile ethnographies, facial coding analysis and more.
Specialized Practices:

– Aviaan MROCs – Maintains proprietary online research communities for ongoing consumer conversations.

– Aviaan Consulting – Provides strategic consulting services blending research insights with industry knowledge.

Euromonitor International (Market Research firm in Illinois)

Euromonitor International is a leading provider of market research and feasibility study services, offering valuable insights to businesses in Chicago, Illinois. Let’s explore Decision Analyst’s offerings in the region:

Company Overview: Euromonitor International is a global market research company headquartered in London, UK. Founded in 1972, it provides strategic data and analysis on industries, economies and consumers worldwide.
Chicago Presence: Euromonitor has a major office located in downtown Chicago that serves clients across North America.
Services in Chicago: Euromonitor offers a range of research solutions in the Chicago market, including:

– Global market data and intelligence platforms

– Industry research and forecasting

– Country and city strategic market reports

– Consumer lifestyle data and insights

– Consulting and custom research services

Passport Database: A core offering is Passport, Euromonitor’s global market intelligence platform providing data, analysis and forecasts across industries, economies and consumers.
Industry Research: Euromonitor’s industry research covers sectors like packaged food, beverages, beauty, consumer health, home care and more for the Chicago market.

Frequently Asked Questions

What services do market research companies in Chicago offer?

Market research companies in Chicago typically offer a wide range of services including market analysis, consumer insights, brand perception studies, product testing, customer satisfaction surveys, and feasibility studies. These services cater to various industries operating within the Chicago market.

How do they protect respondent privacy and data confidentiality?

Market research companies in Chicago adhere to stringent data protection regulations, ensuring the privacy and confidentiality of respondent data. Measures such as data anonymization, secure data storage, and strict confidentiality agreements are implemented to safeguard respondent information.

What industries do they serve in Chicago?

Market research companies in Chicago serve a diverse array of industries spanning sectors such as consumer goods, retail, automotive, healthcare, technology, finance, telecommunications, and more. Their services are tailored to meet the specific needs and challenges of each industry operating within the Chicago metropolitan area.

How do they ensure data quality and representativeness in Chicago?

Reputable market research companies in Chicago adhere to rigorous methodological standards to ensure the quality and representativeness of their data. Techniques such as random sampling, quota sampling, and data weighting are employed to accurately capture insights that reflect the diverse demographics and market dynamics of Chicago.