Market Research, Feasibility Study, and Business Plan Services for EV Charging Stations in Vietnam

The electric vehicle (EV) revolution is reshaping global transportation, and Vietnam is no exception. With local manufacturers like VinFast driving adoption and the government promoting green mobility, the demand for EV charging stations in Vietnam is skyrocketing.

Entrepreneurs, investors, and fleet operators looking to enter this market need more than enthusiasm—they need data-driven market research, a robust feasibility study, and an investor-ready business plan. This blog explores how these services can set you up for success, and how Aviaan supports every step with tailored expertise.

Understanding the EV Charging Market in Vietnam

Growth Drivers

Government support: Tax exemptions, registration-fee waivers, and potential electricity subsidies encourage EV uptake.
Local manufacturing: VinFast is producing EVs at scale, boosting domestic adoption.
Urbanisation and sustainability goals: Cities like Hanoi, Ho Chi Minh City, and Da Nang are prioritising clean mobility solutions.

Market Size and Potential

Reports project Vietnam’s EV market to grow at double-digit rates through 2030, creating a parallel surge in demand for charging infrastructure. Thousands of stations will be needed to support passenger cars, motorbikes, buses, and logistics fleets.

Opportunity Segments

Urban fast-charging hubs in malls, office towers, and parking garages.
Highway corridors linking Hanoi, Da Nang, and Ho Chi Minh City.
Depot charging for logistics fleets and ride-hailing companies.
Residential chargers in apartment complexes.

Why Market Research Is Crucial

Before investing in chargers or signing lease agreements, businesses need to know:

EV adoption trends by city and region.
Preferred charging speeds (AC vs DC fast chargers).
Competitor landscape: automaker-led networks, private operators, utilities.
Pricing models and user behaviour.

Market research provides this intelligence, helping you align supply with demand and identify gaps.

Feasibility Study for EV Charging Stations

A feasibility study translates market data into actionable project insights. It covers:

Technical analysis: Site selection, grid capacity, and charger specification.
Financial modelling: CapEx, OpEx, pricing, utilisation rates, and ROI.
Regulatory mapping: Permits, safety compliance, and incentive eligibility.
Risk assessment: Demand uncertainty, grid limitations, and competition.

A comprehensive feasibility study answers the big question: Is the project financially and operationally viable?

Business Plan Development

Once feasibility is confirmed, a clear business plan is essential. Key components include:

Executive summary and value proposition.
Rollout strategy (pilot → scale-up).
Revenue streams: pay-per-use, subscriptions, advertising, retail tie-ins.
Partnership strategy with malls, fleet operators, utilities, or petrol stations.
Five-year financial forecasts and funding requirements.

A well-structured plan attracts investors, secures financing, and guides day-to-day execution.

How Aviaan Can Help

Aviaan offers end-to-end support for launching and scaling EV charging stations in Vietnam:

Market Research: Primary surveys, competitor mapping, and demand forecasting.
Feasibility Studies: Technical and financial assessments, site prioritisation, grid liaison, and risk mitigation strategies.
Business Plan Creation: Professional documents with detailed financial models, rollout strategies, and investor decks.
Regulatory Guidance: Assistance with permits, safety standards, and incentive programmes.
Implementation Support: Vendor selection, RFP management, and pilot launch advisory.

Aviaan’s Vietnam-based consultants combine local insight with global experience, enabling investors to make informed decisions.

Case Studies

Case Study 1: Urban Fast-Charging for a Retail Group (Ho Chi Minh City)

Challenge:
A leading retail chain wanted to add EV chargers in its mall parking areas but lacked clarity on technical and commercial viability.

Aviaan’s Approach:

Conducted footfall studies and EV-owner surveys in Ho Chi Minh City.
Evaluated grid capacity for 22 kW AC and 150 kW DC chargers.
Designed a phased rollout across three locations, balancing CapEx and utilisation.

Outcome:
The feasibility study recommended a mix of fast and slow chargers, projected a 4-year payback period, and helped secure a revenue-sharing agreement with a charging-network operator.

Case Study 2: Highway Charging Corridor for Logistics Fleet (Hanoi–Da Nang)

Challenge:
A consortium of logistics companies wanted to electrify part of their fleet but needed reliable highway charging infrastructure.

Aviaan’s Approach:

Analysed freight traffic to determine optimal station locations.
Conducted grid-hosting assessments and estimated connection costs.
Created a financial model combining fleet subscriptions and public charging revenue.

Outcome:
Aviaan proposed three pilot stations (150–300 kW) with scalability to seven in five years. The business plan showed positive IRR and break-even in 6–7 years, enabling the consortium to attract strategic investors.

Tips for Entrepreneurs Entering the EV Charging Market

Start with high-traffic areas or anchor clients (e.g., fleets).
Use modular infrastructure for easy upgrades.
Partner with property developers, utilities, and retailers.
Monitor utilisation closely and adapt pricing strategies.
Explore additional revenue (ads, retail sales, parking premiums).

Conclusion

The EV charging station market in Vietnam is ripe with opportunity, but success depends on rigorous research, careful feasibility analysis, and a structured business plan.

By partnering with Aviaan, investors and operators gain access to:

Data-backed demand forecasts.
Clear financial projections.
Practical rollout strategies and regulatory support.

Whether you’re planning a small urban pilot or a national network, Aviaan helps you move from concept to commercially viable operations with confidence.