Market Research, Feasibility Study, and Business Plan Services for Pet Grooming and Boarding Services in Vietnam

The pet care industry in Vietnam is undergoing a remarkable transformation. With rising disposable incomes, urbanization, and a growing middle class, pets are no longer seen only as animals but as beloved family members. Vietnamese households, especially in urban hubs like Ho Chi Minh City, Hanoi, and Da Nang, are investing in their pets’ well-being, driving the demand for professional pet grooming and boarding services.

This shift has created significant opportunities for entrepreneurs and investors who want to establish businesses in this growing sector. However, as competition rises, careful market research, feasibility studies, and structured business plans become essential for success.

In this blog, we explore the pet grooming and boarding services market in Vietnam, highlight why research and planning matter, and explain how Aviaan can help investors establish profitable ventures. We also showcase two case studies of pet care businesses developed with Aviaan’s support.

Pet Grooming and Boarding Services in Vietnam-Aviaan

Growing Demand for Pet Grooming and Boarding in Vietnam

1. Rising Pet Ownership

Pet ownership has grown significantly among millennials, young families, and expatriates.
Dogs and cats remain the most popular pets, with increasing demand for professional care services.

2. Lifestyle Changes

Busy professionals often lack the time for regular grooming or care.
Travel and weekend getaways are common, increasing demand for boarding services.

3. Premiumization of Pet Care

Pet owners view grooming as essential for hygiene, comfort, and health.
Boarding services are no longer just kennels—they are expected to be safe, comfortable, and stress-free.

4. Gaps in the Market

Many current services are small-scale and informal.
There is a lack of professional, hygienic, and well-managed facilities that meet international standards.

Why Market Research is Essential

Before entering the pet grooming and boarding sector in Vietnam, investors must understand:

Demand Analysis: Estimating the number of pet owners likely to use grooming and boarding services.
Customer Segmentation: Identifying middle-income vs. premium customers.
Service Preferences: From basic grooming to spa-like treatments and premium boarding suites.
Competitive Landscape: Benchmarking against local providers and identifying service gaps.
Pricing Strategies: Balancing affordability with profitability.
Regulatory Environment: Compliance with animal welfare laws, hygiene standards, and business licensing.

Market research helps businesses design services aligned with local expectations while maintaining profitability.

Feasibility Study for Pet Grooming and Boarding in Vietnam

A feasibility study evaluates whether the business idea can succeed in Vietnam’s market. Key components include:

1. Location Feasibility

Cities like Hanoi, Ho Chi Minh City, and Da Nang have the highest demand.
Prime locations include residential hubs and areas near expat communities.

2. Financial Feasibility

Investment requirements include space, grooming equipment, boarding kennels, trained staff, and marketing.
Revenue streams: grooming (haircuts, nail trimming, baths), boarding (overnight stays), retail (pet products), and add-ons (training, transport).
Financial forecasts should include break-even analysis and ROI.

3. Operational Feasibility

Staffing needs: trained groomers, caregivers, and veterinarians on call.
Facility requirements: clean, safe, and pet-friendly spaces.
Technology: online booking systems, live updates for owners, and cashless payments.

4. Cultural Feasibility

Vietnamese pet owners value trust, hygiene, and affordability.
Marketing must emphasize safety, love for animals, and transparent care practices.

5. Risk Assessment

Potential risks: disease spread among pets, staffing challenges, and competitive pricing pressure.
Risk mitigation: strict hygiene, health checks, and loyalty programs.

Business Plan for Pet Grooming and Boarding in Vietnam

A business plan is critical for securing funding, managing operations, and sustaining growth. It should cover:

Executive Summary: Vision and mission of the business.
Market Analysis: Key findings from research and feasibility studies.
Service Portfolio: Grooming, daycare, boarding, retail, and veterinary tie-ups.
Operational Plan: Staffing, supply chain, facility design, and safety protocols.
Marketing Strategy: Digital campaigns, partnerships with vets and pet shops, influencer marketing, and loyalty programs.
Financial Projections: Startup costs, expected revenues, cash flow, and ROI.
Sustainability Approach: Eco-friendly products, waste management, and community engagement.

How Aviaan Can Help

At Aviaan, we provide specialized services to guide entrepreneurs and investors through every stage of their venture.

Comprehensive Market Research
- Detailed insights into demand, customer behavior, and competition.
Tailored Feasibility Studies
- Financial modeling, risk assessment, and operational strategies.
Investor-Ready Business Plans
- Structured documents with financial forecasts, marketing strategies, and operational frameworks.
Global Standards with Local Insights
- Expertise in Vietnam’s market combined with international best practices in pet care services.

Case Study 1: Premium Pet Grooming and Boarding in Ho Chi Minh City

Background:
An entrepreneur wanted to set up a luxury pet grooming and boarding facility targeting affluent pet owners in District 2.

Aviaan’s Role:

Conducted in-depth market research highlighting demand for premium pet care.
Designed a feasibility study showcasing high ROI in the targeted location.
Developed a business plan emphasizing value-added services such as spa treatments, grooming packages, and luxury boarding suites.

Outcome:
The facility launched with strong demand, reaching 80% boarding occupancy within the first year. The business expanded to include pet taxi services and retail.

Case Study 2: Affordable Pet Boarding in Hanoi

Background:
A mid-level investor wanted to create an affordable boarding service to cater to working families in Hanoi.

Aviaan’s Role:

Researched affordability thresholds and owner preferences in residential districts.
Created a feasibility study emphasizing cost-efficient operations.
Developed a business plan focused on volume-based revenue, offering budget-friendly boarding with optional grooming services.

Outcome:
The boarding facility opened successfully, attracting a steady flow of pet owners. Within 18 months, the business added a grooming unit and expanded to weekend daycare.

Conclusion

The demand for pet grooming and boarding services in Vietnam is rising as urban lifestyles and pet ownership trends evolve. With the right strategy, entrepreneurs can tap into this growing market and build sustainable, profitable businesses.

However, success requires deep market understanding, financial planning, and professional execution. That’s where Aviaan steps in—providing market research, feasibility studies, and business plans that help investors minimize risks and maximize opportunities.

Whether you are planning a premium facility in Ho Chi Minh City or an affordable boarding service in Hanoi, Aviaan’s expertise ensures your business is built on a strong foundation.