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Market Research & Market Study Services in Dubai, UAE

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Market Research & Market Study Services in Dubai, UAE

What is Market Research?

Market research is the process of discovering unique niches and selling points for your business. When conducting a Market Study in Dubai, UAE, we study as many aspects of your ideal market as possible, including customer profiles and their needs, competitor analysis, price points, and market saturation. All this data is compiled, collated, and analyzed to give you the best idea for the feasibility of your product or service on the market. In today’s fiercely competitive environment, this is an absolutely essential part of maintaining an edge on the market for your sector.

Why is it right for your business?

If you are in the process of building a business, you need to do Market Research in Dubai, UAE. It will allow you to understand the market you are entering, identify niches or competitor weaknesses that you will be able to improve on to create value and begin to predict market trends that will help you forecast the future performance of your product or service. You will be able to see strengths, opportunities, weaknesses, and threats to your business with the clarity of an outside observer.

A Market Study in Dubai, UAE is also valuable if you have an established business. In the realm of business, the law is “grow or die”; Market Research in Dubai, UAE and feasibility studies will help your business to retain its competitive edge or expand into new markets.

What types of Market Research in Dubai, UAE are available?

Market Research in Dubai, UAE can take many different forms, and our consultants at Aviaan Accounting can advise you on which type of research would be best for your individual needs.

Primary Market Research in Dubai, UAE is the direct research that you probably think of when you think of conducting a Market Study in Dubai, UAE. It is going out into the field and conducting interviews, beta testing, and polling potential customers. It can be as broad or as specific as you need it to be for your individual needs. Primary Market Research in Dubai, UAE can be much more time-consuming and expensive as it involves a great deal of time and effort. It is best suited to new startups, new products, or other things which the market has not experienced before.

Secondary Market Research in Dubai, UAE is studying the surveys, polls, and other accumulated data that has already been compiled by others and drawing conclusions for your individual business idea based on a third party’s primary research. This third party could be government records, Market Research in Dubai, UAE firms, or data already accumulated from previous feasibility studies. Secondary research is not so time-consuming or expensive as primary research since most of the footwork is already done and it is simply a matter of extracting what data you need from the existing records. This method of research may be all that is necessary for established businesses who wish to evaluate their competition, refresh their product, or examine already-researched consumer trends.

What research methods does Aviaan Accounting use to conduct Market Research in Dubai, UAE for my business?

Aviaan Accounting is able to conduct Market Research in Dubai, UAE and feasibility studies using all the latest methods to obtain the data you need for success, including:

  • Surveys – we will work with you to create the survey you need for your Market Study in Dubai, UAE, including open- and closed-ended questions, and the delivery medium for your survey, whether that is telephone, online, mail, or in-person. This method is one of the easiest and most popular ways to accumulate a great deal of information from a wide variety of people.
  • Field trials – we will help you streamline the process of getting a beta version of your product to the UAE market, and assist with collecting customer experience feedback. If you have a new product that you wish to bring to market and you need real customer feedback, this Market Research in Dubai, UAE method may be for you.
  • Focus groups – our consultants will assemble a focus group of your ideal customers from the Dubai area and conduct a discussion. Their feedback will be assembled into the data you need for your Market Study in Dubai, UAE. This research method gives more in-depth information than a simple survey, but not from such a wide variety of people.
  • Social media assessment – This aspect of Market Research in Dubai, UAE is different than the others listed above as it focuses on the overall image of your brand rather than user experience with one single product. Our social media assessment will study your brand’s reach, consistency, and favorability with your customers. We will study how your brand is received on major social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. We can recommend strategies to improve on each platform, and which platform is best for your specific brand to reach its ideal customers. This is one of the most popular forms of market analysis for businesses of all sizes.
  • Competitive analysis – Unlike all the other options, this part of market analysis looks outside your specific brand and product to study your competitors instead. We will examine the outside forces that could affect your brand and your competitors’ strengths and weaknesses. Whether your business is large or small, a competitive analysis will help you to refine your market position.

Why choose Aviaan?

Aviaan Accounting is a top Market Research in Dubai, UAE and business consulting firm based in the United Arab Emirates. We offer our clients a wide range of services, including Market Research in Dubai, UAE, business consultancy, and corporate finance advisory.

Our team of experienced professionals has a deep understanding of the UAE market and can provide valuable insights and advice to businesses looking to enter or expand their operations in the country.

We have worked with many leading companies in the UAE, helping them to make informed decisions about their strategies and operations. Our clients include some of the biggest names in the construction, retail, hospitality, and healthcare sectors.

Aviaan Accounting is a leading provider of strategic Market Research in Dubai, UAE and business consultancy services in the UAE. We offer a comprehensive range of services that can help you grow your UAE business. Our experienced professionals can provide you with expert advice and guidance on all aspects of setting up and running a business in the UAE. Contact us today for a free consultation.

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