Executive Summary
Key Findings: Snapshot of market potential, competitive landscape, financial viability, and unique value proposition of your proposed consulting services.
Recommendations: Clear ‘Go/No-Go’ decision based on findings, along with strategic focus areas (e.g., niche specialization, target industries).
Investment Highlights: Summary of financial projections, ROI potential, and key investment needs.
Introduction
Purpose: Clearly define study goals (e.g., assess market opportunity for a new consulting firm in [location], evaluate expansion potential into new service areas).
Scope: Outline specific areas covered (market analysis, competition, operational capabilities, financials, regulatory environment).
Methodology: Describe research methods (industry reports, interviews with potential clients, surveys, data analysis, competitor analysis).
Market Analysis
Industry Overview:
Key trends shaping the consulting landscape (e.g., digital transformation, sustainability, AI/ML).
Growth Drivers: Increasing complexity of business challenges, demand for specialized expertise.
Challenges: Competition, pricing pressure, commoditization of some services.
Market Size & Growth:
Current global and local market value, projected growth rates by segment (strategy, operations, IT, HR, etc.).
Identify high-growth areas and emerging niches.
Target Market
Segmentation:
Industry: Financial services, healthcare, technology, manufacturing, government, etc.
Company Size: Small-medium enterprises (SMEs), large enterprises.
Geographic Focus: Local, regional, national, global.
Client Needs & Pain Points: Identify the key challenges and problems clients face in your chosen areas of expertise.
Buying Behavior: How do clients select consulting firms? What factors influence their decision (e.g., reputation, expertise, referrals)?
Competitive Landscape
Direct Competitors: Profiles of major consulting firms (global, regional, boutique), market share, service offerings, pricing, strengths/weaknesses.
Indirect Competitors: Freelance consultants, in-house consulting teams, technology solution providers.
Competitive Advantage: Articulate your firm’s unique value proposition, differentiating factors (expertise, methodology, network, etc.).
Service Offerings & Pricing
Services: Detailed list of consulting services (e.g., strategic planning, operational improvement, technology implementation, change management, market research).
Pricing Strategy: Competitive analysis, pricing models (hourly rates, project fees, retainers), value-based pricing.
Operational Plan
Team & Expertise: Key personnel, experience, credentials, recruitment plan, organizational structure.
Consulting Methodology: Explain your approach to problem-solving, engagement models, project management tools.
Technology & Systems: CRM software, collaboration tools, project management platforms, knowledge management systems.
Financial Projections
Start-up Costs: Office space, technology, marketing, insurance, legal fees, recruitment.
Operating Expenses: Salaries, benefits, travel, marketing, office expenses, software subscriptions.
Revenue Forecast: Based on projected client engagements, hourly rates/project fees, and market growth.
Profit & Loss Statement: 5-year projection.
Cash Flow Analysis: Monthly and annual projections.
Break-even Analysis: Timeframe to reach profitability.
Sensitivity Analysis: Impact of varying assumptions on financial outcomes.
Marketing & Sales Strategy
Branding & Positioning: Brand identity, key messaging, target audience, differentiation from competitors.
Marketing Channels: Content marketing (thought leadership), networking, conferences, digital marketing, PR.
Sales Approach: Relationship building, proposals, lead generation, client referrals.
Risk Assessment
Market Risks: Economic downturns, changes in client priorities, increased competition.
Operational Risks: Employee turnover, project delays, client dissatisfaction.
Financial Risks: Cash flow issues, delayed payments, project cancellations.
Mitigation Strategies: Diversification of clients, strong project management, financial reserves.
Feasibility Conclusion
Summary of Findings: Recap of key takeaways from the study.
Go/No-Go Recommendation: Clear recommendation based on the findings.
Next Steps: Action plan for moving forward (business plan development, team building, marketing, operational setup).
Appendices
Supporting Data: Market research data, financial models, competitor profiles, survey results, industry reports.
If you need a Feasibility Study or Market Research for the USA, UK, India, Germany, Dubai UAE, Australia, Canada, China, Netherlands, Japan, Spain, France, Saudi Arabia, or any other country, please contact us at info@aviaanaccounting.comm.