- Executive Summary
- Key Findings
- Recommendations
- Investment Highlights
- Introduction
- Purpose of the Study
- Scope of the Study
- Methodology
- Market Overview
- Department Store Industry Trends
- National and Local Trends
- Consumer Preferences, Shopping Habits
- Growth Drivers and Challenges (e.g., online competition, economic factors)
- Target Market Analysis
- Demographics (age, gender, income, household size, location)
- Psychographics (lifestyle, values, shopping motivations)
- Buying Behavior (frequency, spending, channel preference)
- Competitive Analysis
- Direct Competitors
- Profiles of major department stores in the area
- Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis
- Indirect Competitors
- Discount stores, specialty retailers, online retailers
- Competitive Landscape Summary
- Comparative Analysis Matrix (if applicable)
- Location Analysis
- Proposed Site(s)
- Description and rationale for chosen location(s)
- Trade Area Analysis
- Demographics, population density, traffic patterns, nearby businesses
- Accessibility and Visibility (public transportation, parking)
- SWOT Analysis of site(s)
- Demand Analysis
- Sales Forecasting
- Quantitative Methods (e.g., trend analysis, regression)
- Qualitative Methods (e.g., focus groups, expert interviews)
- Sensitivity Analysis (for different scenarios)
- Customer Surveys or Focus Groups (if conducted)
- Financial Analysis
- Start-up Costs
- Inventory, fixtures, leasehold improvements, technology, marketing
- Operating Costs
- Staffing (salaries, benefits), rent, utilities, insurance, marketing
- Revenue Projections (by department, if applicable)
- Profit and Loss (P&L) Statement
- Cash Flow Analysis
- Break-even Analysis
- Return on Investment (ROI)
- Sensitivity Analysis (for varying costs and revenues)
- Marketing Strategy
- Branding and Positioning
- Target customer segments, brand identity, brand promise
- Pricing Strategy
- Everyday low pricing, high-low pricing, promotional pricing
- Promotion
- Advertising (traditional and digital), in-store promotions, events, PR
- Distribution
- Online vs. brick-and-mortar, store layout, visual merchandising
- Management and Operations
- Organizational Structure
- Staffing and Training (customer service, sales, inventory management)
- Inventory Control and Supply Chain Management (vendor relationships)
- Risk Management
- Loss Prevention and Security
- Feasibility Assessment
- Summary of Findings
- Go/No-Go Recommendation
- Contingency Planning
- Timeline for Implementation
- Conclusion
- Final Thoughts
- Limitations of the Study
- Next Steps
Appendices
- Detailed survey results
- Financial models
- Supporting documents (e.g., lease agreements, permits)
If you need a Feasibility Study or Market Research for the USA, UK, India, Germany, Dubai UAE, Australia, Canada, China, Netherlands, Japan, Spain, France, Saudi Arabia, or any other country, please contact us at info@aviaanaccounting.comm