- Executive Summary
- Key Findings
- Recommendations
- Investment Highlights
- Introduction
- Purpose of the Study
- Scope of the Study
- Methodology
- Market Overview
- Resort Industry Trends
- National and Local Trends (occupancy rates, average daily rates, RevPAR)
- Consumer Preferences (types of resorts, amenities, experiences, sustainability)
- Growth Drivers and Challenges (tourism, economic conditions, online booking platforms)
- Target Market Analysis
- Demographics (age, income, family status, purpose of travel – leisure/business/events)
- Psychographics (lifestyle, values, travel preferences, desired experiences)
- Buying Behavior (booking channels, length of stay, spending, seasonality)
- Segmentation (e.g., luxury, family, adventure, wellness)
- Competitive Analysis
- Direct Competitors
- Profiles of major resorts in the area (same star rating/category)
- Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis
- Indirect Competitors
- Alternative accommodations (Airbnb, vacation rentals, boutique hotels)
- Other resorts in nearby locations
- Competitive Landscape Summary
- Comparative Analysis Matrix (if applicable)
- Location Analysis
- Proposed Site(s)
- Description and rationale for chosen location(s)
- Trade Area Analysis
- Demographics, proximity to attractions/transportation hubs, competitor density, natural resources
- Accessibility and Visibility
- SWOT Analysis of site(s)
- Demand Analysis
- Market Demand
- Current and projected demand for resort stays in the area
- Seasonality and peak demand periods
- Supply Analysis
- Existing resort room supply
- Planned resort developments
- Occupancy and Rate Forecasting
- Quantitative Methods (e.g., trend analysis, econometric models)
- Qualitative Methods (e.g., interviews with tourism experts)
- Sensitivity Analysis (for different economic scenarios)
- Financial Analysis
- Development Costs
- Land acquisition, construction, permits, furnishings, equipment, landscaping
- Operating Costs
- Staffing, utilities, maintenance, marketing, property taxes, amenities (pool, spa, etc.)
- Revenue Projections (by room type, occupancy rates, average daily rate, ancillary revenue)
- Profit and Loss (P&L) Statement
- Cash Flow Analysis
- Break-even Analysis
- Return on Investment (ROI)
- Sensitivity Analysis (for varying costs and revenues)
- Marketing Strategy
- Branding and Positioning
- Target customer segments, brand identity, brand promise (luxury, value, experience, unique theme)
- Pricing Strategy
- Rack rate, discounts, packages, dynamic pricing, all-inclusive options
- Promotion
- Advertising (online, travel agents, OTAs), social media, PR, loyalty programs, influencer marketing
- Distribution
- Direct bookings, online travel agencies (OTAs), partnerships with tour operators, travel agents
- Management and Operations
- Organizational Structure
- Staffing and Training (front desk, housekeeping, F&B, activities/entertainment, maintenance)
- Revenue Management and Pricing Strategies
- Technology (property management system, booking engine, CRM)
- Sustainability Practices (if applicable)
- Guest Experience Management
- Feasibility Assessment
- Summary of Findings
- Go/No-Go Recommendation
- Contingency Planning
- Timeline for Implementation
- Conclusion
- Final Thoughts
- Limitations of the Study
- Next Steps
Appendices
- Detailed survey results
- Financial models
- Supporting documents (e.g., permits, environmental impact assessments)
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