The United States has one of the most dynamic and expansive markets for technology services. Among the many thriving sectors, IT Managed Services Providers (MSPs) have gained significant traction, offering scalable, secure, and cost-effective IT solutions to businesses across all industries. However, entering or expanding in this competitive market demands more than technical capability. It requires a clear understanding of the market, competition, regulatory landscape, and customer expectations.
This is where market research and feasibility study services become crucial. These services help businesses in the IT managed services space make informed, data-driven decisions that minimize risk and optimize returns. With over a decade of experience in global research and strategic consultancy, Aviaan provides tailor-made market research and feasibility study solutions specifically designed for IT Managed Services Providers aiming to operate in or expand within the USA.
Understanding the IT Managed Services Industry in the USA
The demand for MSPs in the USA is primarily driven by digital transformation, cybersecurity needs, hybrid work models, and increasing dependence on cloud infrastructure. Companies now prefer outsourcing their IT needs to reduce internal costs and improve scalability.
In such a saturated and diverse market, launching a new MSP or expanding an existing one calls for:
- Industry and competitor analysis
- Target customer profiling
- Technology trend identification
- Cost-benefit analysis
- Location-based opportunity mapping
- Regulatory and compliance checks
A detailed market research and feasibility study forms the foundation of any successful market entry or business expansion strategy for MSPs.
Key Components of Market Research for IT MSPs
At Aviaan, our market research approach is designed to deliver actionable insights. The core components include:
1. Market Size and Growth Analysis
We evaluate the total addressable market, growth trends, and forecasts. This helps clients understand potential demand for managed services like infrastructure management, cybersecurity, cloud hosting, disaster recovery, help desk support, and more.
2. Target Audience Segmentation
Through surveys, interviews, and digital analytics, we identify customer personas based on company size, industry verticals (healthcare, finance, retail, education, etc.), geography, and service preferences.
3. Competitive Landscape
We profile top-performing MSPs in the U.S. market, analyzing their pricing strategies, service offerings, value proposition, client base, and marketing tactics. This allows clients to position their services effectively and uncover gaps in the market.
4. Technology Trend Analysis
Cloud computing, AI-driven automation, 24/7 monitoring, and Zero Trust cybersecurity frameworks are changing MSP expectations. We help our clients align their service models with the most impactful trends.
5. Regulatory and Compliance Review
U.S. regulations such as HIPAA, PCI-DSS, and GDPR (for global companies) are critical. Our team maps relevant legal and compliance frameworks so MSPs can plan service delivery securely and lawfully.
Feasibility Study for IT MSPs: Key Deliverables
A feasibility study evaluates whether launching or scaling an MSP in the U.S. is financially, operationally, and strategically viable. At Aviaan, our feasibility studies cover:
1. Technical Feasibility
Assessment of required infrastructure, technology stack, tools, support teams, and potential partnerships.
2. Operational Feasibility
Evaluation of staffing requirements, workflow design, vendor management, service-level commitments (SLAs), and operational scalability.
3. Financial Feasibility
We prepare detailed revenue forecasts, investment budgets, cost analysis, pricing models, and expected ROI. Sensitivity analysis is also done to simulate best and worst-case scenarios.
4. Legal and Risk Feasibility
Includes assessment of intellectual property issues, data protection, service liability, and risk mitigation strategies.
5. Strategic Feasibility
We help clients assess alignment with long-term business goals, potential for strategic partnerships, and brand positioning.
Cities in the USA Where Studies Can Be Conducted
Given the vast and varied business landscape, we offer market research and feasibility studies across major cities including:
- New York City – Financial services, tech startups
- San Francisco – Silicon Valley tech firms
- Austin – Emerging tech hub with start-up culture
- Chicago – Midwestern business center
- Atlanta – Healthcare, education, logistics
- Los Angeles – Media, entertainment, e-commerce
- Boston – Education, research, fintech
- Seattle – Cloud services, large enterprises
These regional studies help MSPs localize offerings and tap into specific verticals more effectively.
How Aviaan Can Help
Aviaan is a leading consulting firm offering customized market research and feasibility study services for IT Managed Services Providers. Our dedicated team of researchers, analysts, and industry experts ensures your business decisions are based on facts, data, and proven methodologies.
Why Choose Aviaan?
- Customized Reports: No two MSPs are the same. We tailor our analysis to your business size, goals, and service lines.
- Industry Knowledge: Deep understanding of the MSP market, IT services industry, and digital transformation trends.
- Actionable Insights: Our findings are not just academic; they’re designed to drive strategy and execution.
- End-to-End Support: From research to strategy execution, we walk the journey with you.
- Confidential and Compliant: Your data and strategy are protected under our stringent data privacy protocols.
Case Study 1: Feasibility Study for a European MSP Expanding to Texas
Client Background:
A mid-sized European IT MSP aimed to establish a U.S. base in Austin, Texas.
Aviaan’s Role:
- Conducted local competitor and customer research
- Mapped demand across healthcare and fintech industries
- Provided cost and revenue forecasts
- Assessed compliance with HIPAA and state laws
Outcome:
Client launched operations in 6 months and signed 4 major healthcare clients within the first quarter.
Case Study 2: Market Research for Cloud-based MSP Targeting New York Financial Sector
Client Background:
A cloud-native MSP aimed to serve financial institutions in NYC with secure hosting and backup services.
Aviaan’s Role:
- Analyzed regulatory environment (FINRA, SEC)
- Surveyed 200+ local firms for service expectations
- Identified niche demand for encrypted backup and hybrid cloud
Outcome:
Client developed a differentiated value proposition and secured funding for launch with clear market validation.
Conclusion
The U.S. market offers immense opportunities for IT Managed Services Providers—but success hinges on deep market knowledge and careful planning. Whether you’re launching a new venture or expanding your global footprint, market research and feasibility studies are essential tools to reduce risks and guide strategic decision-making.
Partnering with Aviaan means choosing expertise, accuracy, and insights that drive results. With extensive experience and a robust research framework, we equip your MSP business with the knowledge to grow confidently in the USA.