Market Research, Feasibility Study, and Business Plan Services for Education Sector in Vietnam

Vietnam’s education sector is at a turning point. With a young and ambitious population, growing middle class, and increasing demand for international-standard education, the market presents significant opportunities for investors, entrepreneurs, and institutions. From K-12 schools and higher education to vocational training and edtech platforms, the scope for innovation and expansion is immense.

However, while opportunities are plentiful, the sector also comes with challenges such as government regulations, competition, cultural preferences, and evolving demand patterns. To navigate these complexities successfully, businesses need comprehensive market research, feasibility studies, and well-structured business plans.

This blog explores the opportunities in Vietnam’s education sector, the importance of research and planning, and how Aviaan supports businesses in making informed and profitable decisions. We will also share two case studies demonstrating how these services help education providers succeed in Vietnam.

Growing Demand for Education in Vietnam

Rising Middle Class and Disposable Income
Families are increasingly willing to invest in quality education, including private schools, language institutes, and international programs.
Government Initiatives
Vietnam is encouraging partnerships with foreign institutions and promoting education reform to improve global competitiveness.
Popularity of International Curriculums
Schools offering IB, Cambridge, and American curriculums are in high demand among Vietnamese and expatriate families.
EdTech and Online Learning
Post-COVID, online tutoring, e-learning platforms, and hybrid education models are becoming mainstream.
Vocational Training and Higher Education
Industries need a skilled workforce, increasing demand for technical training institutes and universities aligned with international standards.

Importance of Market Research for Education in Vietnam

Launching or expanding in the education sector requires deep insights into the market. Aviaan’s market research services help institutions and investors by:

Assessing Market Size & Growth Trends – Understanding demand for K-12 schools, language institutes, higher education, and training centers.
Customer Segmentation – Identifying student demographics, preferences, and income-based spending patterns.
Competitive Landscape – Benchmarking against local schools, international institutions, and online platforms.
Regulatory Framework – Evaluating government approvals, accreditation requirements, and partnership guidelines.
Location Analysis – Determining the best cities and neighborhoods for educational institutions.

Market research ensures education businesses align their offerings with actual demand and stand out in a competitive environment.

Role of Feasibility Studies in Education

A feasibility study helps investors and institutions evaluate whether their education venture is financially, operationally, and legally viable in Vietnam. Aviaan’s feasibility studies cover:

Financial Feasibility
- Startup costs (land, construction, licenses, staff salaries).
- Revenue models (tuition fees, ancillary services, partnerships).
- ROI projections.
Market Feasibility
- Demand for specific education services such as STEM programs, international schools, or skill-based training.
- Enrollment potential and pricing models.
Operational Feasibility
- Staffing needs, faculty recruitment, and training requirements.
- Technology integration for modern learning methods.
Legal Feasibility
- Approval processes, licensing, and compliance with the Ministry of Education and Training (MOET).
Risk Analysis
- Risks such as policy changes, economic fluctuations, or competition from established institutions.

Feasibility studies help education providers minimize risks and make data-driven investment decisions.

Business Plan Development for Education Ventures

A business plan acts as a roadmap for launching or scaling an educational institution. Aviaan develops customized plans that include:

Executive Summary – Vision, mission, and core objectives.
Market Analysis – Student demand, income demographics, and competitor insights.
Service Offerings – K-12 programs, higher education, skill training, or online learning solutions.
Marketing & Enrollment Strategies – Branding, outreach campaigns, partnerships with schools/colleges, and digital marketing.
Operational Framework – Faculty recruitment, curriculum development, infrastructure, and student services.
Financial Projections – Detailed revenue models, cost structures, and break-even analysis.
Expansion Roadmap – Scaling through new branches, online platforms, or partnerships.

A strong business plan is also critical for attracting investors, securing loans, and building partnerships in Vietnam’s education sector.

Challenges in Vietnam’s Education Market

While promising, the sector faces several challenges:

Regulatory Restrictions – Licensing and approvals can be complex.
High Competition – Both local and international schools are expanding aggressively.
Cultural Preferences – Parents value traditional learning approaches alongside modern curriculums.
Talent Shortages – Recruiting qualified international-standard faculty can be difficult.
Pricing Pressure – Balancing affordability with profitability is essential.

These challenges underline the importance of professional market research, feasibility assessment, and business planning.

How Aviaan Can Help

At Aviaan, we specialize in guiding businesses, investors, and institutions through the complexities of Vietnam’s education sector. Our services include:

1. Market Research

In-depth demand analysis for various education segments.
Competitor mapping and benchmarking.
Consumer insights on tuition affordability and preferences.

2. Feasibility Studies

Financial models to assess ROI and sustainability.
Risk identification and mitigation strategies.
Legal compliance support for obtaining licenses.

3. Business Plan Development

Customized education business plans with financial projections.
Marketing strategies for student recruitment.
Operational frameworks for smooth implementation.

With Aviaan, clients gain a clear roadmap to success, whether setting up a new international school, launching a vocational training center, or developing an EdTech platform in Vietnam.

Case Study 1: International School Setup in Ho Chi Minh City

Challenge: A foreign investor wanted to establish an international K-12 school in Ho Chi Minh City but needed clarity on demand, competition, and ROI.
Aviaan’s Role: Conducted market research on parent preferences, competitor analysis, and pricing. Performed a feasibility study on financial viability and legal requirements. Created a detailed business plan covering curriculum strategy, faculty recruitment, and marketing.
Outcome: The school launched successfully, attracting over 500 students within the first academic year and establishing a reputation as a premier education provider.

Case Study 2: Vietnamese EdTech Start-up Expansion

Challenge: A local EdTech platform offering online tutoring wanted to expand into STEM-focused digital courses but lacked insights into demand and scaling strategies.
Aviaan’s Role: Conducted market research to identify demand for STEM education and competitive pricing. Prepared a feasibility study covering technology investment, financial sustainability, and growth potential. Designed a business plan with expansion milestones and marketing strategies.
Outcome: The platform expanded successfully, increasing student subscriptions by 60% in the first year and attracting investor interest for further growth.

Conclusion

Vietnam’s education sector offers immense opportunities, but success depends on understanding market dynamics, evaluating feasibility, and creating actionable business plans. From K-12 schools and universities to vocational institutes and EdTech platforms, the demand for quality education is strong and growing.

Aviaan empowers clients to make informed decisions by delivering comprehensive market research, feasibility studies, and tailored business plans. Whether you are a foreign investor, a local education provider, or a start-up innovating in EdTech, Aviaan ensures you are well-prepared to navigate challenges and capture opportunities in Vietnam’s vibrant education market.