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Business valuation has become an essential business discipline in today’s economy especially in major financial centers such as New York City and Chicago. Whether for mergers and acquisitions (M&A), fundraising, compliance with accounting standards, tax reporting, shareholder disputes, or strategic planning, accurate valuations are crucial for decision-making and value realization.
In this blog, we’ll discuss:
What business valuation is and why it matters
Top business valuation companies in New York & Chicago
Business valuation services offered by Aviaan in the USA
A detailed case study
Top U.S. cities where business valuation services are offered
How to choose the right business valuation partner

Business valuation is the process of determining the economic value of a business or business unit. This value represents an estimate of the worth of the company, considering its assets, liabilities, future cash flows, market environment, and risk profile. The output of the valuation process is often used for:
Mergers & Acquisitions (M&A): Setting fair deal terms between buyers and sellers
Fundraising and Venture Capital: Justifying pre-money and post-money valuations
Financial Reporting & Compliance: Supporting fair value measurements under accounting standards (such as US GAAP)
Tax Planning & Estate Settlement: Assisting with 409A valuations for stock options, estate, and gift tax planning
Litigation and Dispute Resolution: Providing expert valuation opinions in court cases
Strategic Planning: Understanding intrinsic value to guide long-term decisions
Accurate, defensible valuation reports are critical because they directly affect negotiation outcomes, compliance with regulators, investor confidence, and long-term strategic plans.
Here are leading business valuation firms with strong reputations in New York and Chicago — two of the most active and sophisticated markets for corporate finance services in the United States:
Overview:
Duff & Phelps, now operating under the Kroll brand, is one of the most established business valuation and corporate finance advisory firms globally. They are widely recognized for their deep expertise in complex valuation scenarios, including valuation of intangible assets, financial instruments, and large-scale corporate enterprises.
Key Services:
Enterprise and corporate valuations
Purchase price allocation (PPA)
Goodwill impairment testing
Valuation of financial instruments
Valuation for tax and transfer pricing
Litigation support and expert witness testimony
Strengths: Global reach, deep technical expertise, strong track record with multinational corporations.
Overview:
Several nationally recognized business valuation advisory groups operate in New York and Chicago, often consisting of Accredited in Business Valuation (ABV) and Accredited Senior Appraiser (ASA) professionals. These firms specialize in mid-market valuations and offer highly tailored services.
Key Services:
Business and enterprise valuation
Shareholder disputes and divorce valuations
ESOP transactions and fairness opinions
Royalty and license valuations
Valuation reviews and second opinions
Strengths: Personalized service, deep focus on valuation methodology integrity, strong local expertise.
Overview:
BDO is a major professional services firm with valuation offerings as part of its advisory services. With offices in both New York and Chicago, BDO serves public and private clients across industries.
Key Services:
Valuations for financial reporting
M&A support and due diligence
Tax compliance
Valuation for gift, estate, and succession planning
Expert testimony
Strengths: Integration with audit and tax capabilities, cross-discipline insights.
Overview:
Grant Thornton offers business valuation services embedded within its broader advisory and transaction support practices. They work with both middle-market firms and larger enterprises, often on cross-border and complex engagements.
Key Services:
Corporate and enterprise valuation
M&A and transaction advisory
Fairness and solvency opinions
Valuation for financial reporting and compliance
Strengths: Strong analytical foundation, customized valuation strategies.
Overview:
Marcum is a well-known professional services firm with significant valuation capabilities, particularly for middle market companies. It has strong presence in New York and resources in Chicago as well.
Key Services:
Business valuation for tax and litigation
Valuation for compensation and employee benefit plans
Strategic valuation advisory
Financial reporting support
Strengths: Deep middle market experience, strong cross-functional advisory support.
Overview:
A valuation specialist firm based in Chicago, focused on business and intangible asset valuations including goodwill, intellectual property, and shareholder disputes.
Key Services:
Business and equity valuation
Litigation support
Succession planning
Valuation for estate and gift tax
Strengths: Local Chicago expertise, strong analytical credibility in court settings.
Overview:
A boutique valuation advisory firm known for customized, independent business valuations. They maintain a strong presence in New York and are known for defensible methodologies.
Key Services:
Fair market value assessments
IRS compliance valuations
Business appraisal reports
Valuation training and education
Strengths: Emphasis on defensible valuation reports and market-based evidence.
Aviaan provides a suite of high-quality business valuation services tailored to both entrepreneurial and corporate needs in the U.S. These services are suited for compliance with U.S. valuation standards and offer strategic insights across different use cases.
Aviaan conducts full valuations using multiple recognized approaches:
Income Approach: Includes discounted cash flow (DCF) modeling
Market Approach: Benchmarking against comparable transactions and multiples
Asset Approach: Assessing tangible and intangible assets
This multi-approach analysis provides a defensible valuation range supported by rigorous modeling.
Aviaan handles valuations for early-stage companies seeking equity compensation solutions. These 409A valuations are compliant with IRS standards, helping companies establish fair valuation for stock options and ESOPs.
When a company is preparing to be acquired or to acquire others, Aviaan provides valuation insights that support deal structuring, negotiation, and financial documentation. These services include fairness opinions and synergy analysis.
Valuations are prepared in accordance with US GAAP, including fair value assessments required for:
Purchase price allocation
Impairment testing
Business combinations
These reports are suitable for auditors and external stakeholders.
Aviaan supports valuations for tax planning including:
Estate and gift tax valuations
Transfer pricing support
Value for tax restructuring
These reports are designed to meet IRS scrutiny and documentation expectations.
In lawsuits involving business disputes such as shareholder disagreements, breach of contract, or divorce proceedings Aviaan provides expert valuation analysis and testimony support.
Beyond number generation, Aviaan offers strategic interpretation of valuation results, including:
Scenario and sensitivity analysis
Value enhancement recommendations
Long-term planning support
This positions valuation as a strategic tool, not just a compliance document.
A rapidly growing technology solutions company based in Chicago was preparing to be acquired by a larger enterprise software group. The founders needed a defensible valuation to support negotiations, satisfy buyer due diligence teams, and support financial reporting requirements.
Establish fair enterprise value for negotiation
Provide valuation acceptable to both buyer and seller
Prepare audit-ready documentation
The valuation engagement followed a structured, multi-method approach:
Income Approach (Discounted Cash Flow):
Projected future cash flows based on historical financials and industry growth rates
Applied risk-adjusted discount rates reflective of technology sector volatility
Market Approach:
Compared relevant metrics (e.g., revenue multiples, EBITDA multiples) of recently acquired comparable tech firms
Adjusted for size, growth stage, and market positioning
Asset Approach:
Adjusted book values for tangible and intangible assets
Estimated fair value of proprietary technology and customer contracts
Results were synthesized into a valuation range, providing both a conservative estimate and a market-oriented estimate.
The company secured acquisition terms within the expected valuation range.
The buyer accepted the valuation methodology, accelerating due diligence.
The valuation report satisfied both financial reporting and compliance requirements.
Strategic insights helped the company position itself favorably during negotiation.
This case highlights how a robust valuation engagement can directly influence transaction outcomes and provide clarity for all stakeholders.
Business valuation expertise is in demand across the United States. Here are some of the top cities where full-service business valuation firms including national and regional advisory firms operate:
New York, NY – Financial markets hub with high demand for valuation in finance, tech, healthcare, and media
Chicago, IL – Diverse industrial and corporate landscape with robust valuation needs
San Francisco, CA – Tech and startup valuation demand
Los Angeles, CA – Entertainment, media, and tech business valuations
Boston, MA – Healthcare, biotech, and higher education valuation focus
Dallas, TX – Corporate and energy sector valuation demand
Houston, TX – Energy, industrials, and services valuation needs
Seattle, WA – Tech and innovation economy valuation requirements
Atlanta, GA – Growing startup and corporate valuation demand
Miami, FL – International business, real estate, and services valuation needs
Each of these markets features a combination of large enterprises, mid-market firms, and emerging ventures requiring valuation whether for strategic transactions, compliance, or planning.
Selecting the right valuation partner depends on several factors:
Understand whether the valuation is for tax, transaction, compliance, or litigation. Some firms specialize in one type more than others.
Look for firms that use multiple valuation approaches and provide well-documented assumptions.
Industry familiarity matters especially for sector-specific valuations like tech, healthcare, retail, or financial services.
Reports should be comprehensive, clear, defensible, and suitable for intended stakeholders (investors, auditors, courts).
Firms that help interpret valuation results and align them with business strategy offer added value.
Business valuation is more than a number it’s a strategic imperative that influences key decisions across the corporate lifecycle. In markets like New York and Chicago, a rich ecosystem of valuation specialists supports companies ranging from emerging startups to large public corporations.
Whether you work with a globally recognized firm, a boutique valuation practice, or a specialized advisory partner, the goal remains the same: to produce credible, defensible, and actionable valuations that support your business objectives.
Choosing a valuation partner with deep expertise, methodological rigor, and industry insight ensures that your company’s value is not just assessed but understood, articulated, and leveraged for strategic advantage.
Top Business Valuation Companies in New Delhi, Mumbai, India
Top Business Valuation Companies in Jakarta, Padang, Indonesia
Top Business Valuation Companies in London, Leicester, UK
Top Business Valuation Companies in Kuala Lumpur, Malacca, Malaysia
Top Business Valuation Companies in Cape Town, Johannesberg, South Africa
Top Business Valuation Companies in Toronto, Ottawa, Canada
Top Business Valuation Companies in Gold Coast, Sydney, Australia
Top Business Valuation Companies in Jurong, Kampong Glam, Singapore
Top Business Valuation Companies in Berlin, Munich, Germany
Top Business Valuation Companies in Brasilia, Manaus, Brazil
Top Business Valuation Companies in Buenos Aires, La Plata, Argentina
Top Business Valuation Companies in Mexico city, Cancun, Mexico
Top Business Valuation Companies in Paris, Nice, France
Top Business Valuation Companies in Madrid, Barcelona, Spain
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LEARN MORE →A comprehensive analysis to evaluate the commercial, technical, and financial viability of a proposed business or project before investment.
LEARN MORE →An objective assessment of a company, asset, or investment to determine its fair market value for transactions, reporting, or strategic decisions.
LEARN MORE →A detailed financial review to assess risks, validate performance, and ensure informed decision-making in transactions.
LEARN MORE →End-to-end financial recording, reporting, and compliance services to maintain accurate books and support business decision-making.
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