Canada is home to several leading market research and feasibility study firms that provide valuable insights and strategic guidance to businesses across various industries. These companies employ advanced research methodologies, leverage industry expertise, and utilize robust data analysis techniques to deliver comprehensive and actionable recommendations to their clients.

McKinsey & Company (Feasibility Study Company in Canada)

McKinsey & Company is a leading global management consulting firm that provides market research and feasibility study services in Canada through its specialized practices. Here are some key details:

McKinsey Marketing & Sales Practice:
– Offers services like market opportunity assessments, customer insights, segmentation, pricing strategy
– Helps clients with market entry strategies, growth prioritization, go-to-market planning
– Leverages advanced analytics, big data, and digital marketing capabilities

McKinsey Strategy & Corporate Finance Practice:
– Provides services such as commercial due diligence, market feasibility studies, business case development
– Supports clients with M&A activities, investment appraisals, and portfolio restructuring
– Utilizes proprietary tools, benchmarks, and industry expertise for strategic assessments

McKinsey Implementation Capabilities:
– Helps clients execute on strategy through operational transformation and implementation support
– Supports market entry execution, customer experience redesign, sales force effectiveness
– Leverages capabilities like digital/analytics delivery hubs, design studios, implementation coaching

McKinsey’s market research services are highly customized and leverage the firm’s proprietary databases, benchmarks, and problem-solving approaches. The firm is known for its rigorous data-driven analysis, strategic insights, and collaborative approach to help clients make informed decisions and drive sustainable growth.

Ipsos (Feasibility Study Firm in Canada)

Here are some key details about Ipsos, one of the leading market research companies in Canada:

Overview:
– Ipsos is a global market research and consulting firm with a strong presence in Canada and offices across major cities like Toronto, Montreal, Calgary, and Vancouver.
– It is one of the largest market research companies globally, with expertise spanning various industries and research specialties.

Services in Canada:
1. Market Opportunity Analysis
– Market sizing, segmentation, demand forecasting
– Competitive intelligence and benchmarking
– Go-to-market strategy and channel optimization

2. Product Research and Testing
– Concept testing, product optimization, packaging research
– Sensory evaluation, user experience testing
– Brand equity and positioning studies

3. Marketing and Brand Strategy
– Advertising testing, media evaluation
– Brand health and equity measurement
– Marketing mix modeling and ROI analysis

Leger (Feasibility Study Company in Canada)

Here are some key details about Leger, one of the top market research companies in Canada:

Overview:
– Leger is a major market research and analytics firm headquartered in Montreal, with offices across Canada.
– It is one of the largest Canadian-owned market research companies, serving clients both nationally and internationally.

Service Offerings:

1. Market Research and Analysis
– Market sizing and segmentation studies
– Consumer insights and trends analysis
– Brand equity and positioning research

2. Product Research and Testing
– Concept testing and product optimization
– Packaging research and design evaluation
– Sensory and user experience testing

3. Customer Experience and Loyalty
– Customer satisfaction and loyalty tracking
– Journey mapping and experience management
– Net Promoter Score (NPS) programs

Aviaan Accounting (Feasibility Study Firm in Canada)

Overview:
– Aviaan Accounting is a market research firm based in Toronto, specializing in feasibility study, customer experience research and employee engagement studies.
– While having a national presence across Canada, they also serve clients globally.

Core Service Offerings:

1. Customer Experience Research
– Customer satisfaction surveys
– Net Promoter Score (NPS) programs
– Customer journey mapping
– Brand tracking and perception studies

2. Employee Engagement Surveys
– Employee satisfaction and engagement surveys
– Organizational culture assessments
– Leadership effectiveness evaluations

3. Market Research and Feasibility Studies
– Market assessments and opportunity analysis
– Product/service concept testing
– Market feasibility and business case development

Key Capabilities:
– Customized survey design and data collection (online, phone, paper)
– Advanced analytics and reporting capabilities
– Multilingual survey support
– Benchmarking against industry standards

Frequently Asked Questions w.r.t Canada-

Here are some frequently asked questions (FAQs) about market research companies in Canada:

1. What types of services do market research companies in Canada offer?
Market research companies in Canada typically offer services like market assessments, consumer research, product testing, customer segmentation, brand analysis, customer satisfaction studies, feasibility studies, and strategic advisory.

2. Can they provide global insights or are they focused on the Canadian market?
While many firms have a strong focus on the Canadian market, several large companies like Ipsos and Leger have a global presence and can leverage international capabilities for multinational projects.

3. Can they support end-to-end projects from research to implementation?
Larger firms like management consulting companies (e.g., McKinsey) can provide end-to-end support from market research to strategy development and implementation. Boutique firms may focus more on specific research services.

4. How do they protect client confidentiality and data privacy?
Reputable market research companies have robust data privacy and confidentiality measures in place, adhering to industry standards and regulations.

Contact us today for a free consultation and let’s discuss how we can help you turn your Market Research and Feasibility Study vision into a sustainable success story.

Feasibility Study Services

Retail:

Bakery
Catering Company
Convenience Store
Clothing Boutique
Department Store
Florist
Furniture Store
Jewelry Store
Sporting Goods Store
Toy Store

Hospitality & Tourism:

Hotel
Resort
Bed and Breakfast
Travel Agency
Tour Operator
Theme Park
Amusement Park
Hotel Apartment

Services:

Car Rental
Cleaning Service
Construction Management
Consulting
Event Planning
Facility Management
Gym/Fitness Center
Hair Salon
IT Services
Landscaping
Legal Services
Marketing Agency
Pet Sitting/Walking
Property Management
Real Estate
Security Services
Spa
Taxi Service, Limousine Service

Education:

School
University
Online Education Platform
Language Learning Center

Healthcare:

Clinic (variety of specialties)
Hospital
Dental Practice
Veterinary Clinic
Medical Devices Manufacturer
Pharmaceutical Company
Mental Health Services

Finance:

Fintech Startup
Insurance Company

Technology:

Software Development Company
App Development Company
Artificial Intelligence Company
Data Analytics Company

Food & Beverage:

Restaurant (various cuisines)
Cafe
Food Truck
Catering Company
Grocery Store

Logistics:

Warehouse
Freight Forwarding Company
Delivery Service
Shipping Company

Manufacturing:

Food & Beverage Manufacturing
Clothing Manufacturing
Construction Materials Manufacturing

Other:

Supermarket
Agricultural Farm
Construction Company
Media & Entertainment Company
Renewable Energy Company (solar panel installation)
Non-profit Organization
Childcare Center
Coworking Space
Car Wash
Recycling Plant

This list is not exhaustive, but it gives a much broader picture of team’s expertise in conducting feasibility studies across a diverse range of industries.

How Aviaan Accounting Can Help with Feasibility Studies in Canada:

Conducting a thorough feasibility study can be a complex and time-consuming process, particularly for entrepreneurs with limited resources or experience. This is where Aviaan Accounting can provide invaluable support. As a leading accounting and advisory firm, Aviaan offers comprehensive feasibility study services tailored to the unique needs of entrepreneurs and businesses.

Aviaan’s team of experienced professionals can assist you throughout the entire feasibility study process, from market research and financial analysis to risk assessment and documentation. Their expertise ensures that you have a comprehensive understanding of the potential challenges and opportunities associated with your business idea, enabling you to make informed decisions and increase your chances of success. By following this step-by-step guide and leveraging the expertise of professionals like Aviaan Accounting, entrepreneurs can navigate the feasibility study process with confidence, making informed decisions and increasing the likelihood of success for their business ventures.

By partnering with Aviaan Accounting, you can benefit from their deep industry knowledge, analytical skills, and proven methodologies, ultimately streamlining the feasibility study process and maximizing the accuracy and reliability of your findings.