Top Market Research and Feasibility Study Companies in Vancouver, Toronto, Canada

Canada is home to several leading market research and feasibility study firms that provide valuable insights and strategic guidance to businesses across various industries. These companies employ advanced research methodologies, leverage industry expertise, and utilize robust data analysis techniques to deliver comprehensive and actionable recommendations to their clients.

McKinsey & Company (Feasibility Study Company in Canada)

McKinsey & Company is a leading global management consulting firm that provides market research and feasibility study services in Canada through its specialized practices. Here are some key details:

McKinsey Marketing & Sales Practice:
– Offers services like market opportunity assessments, customer insights, segmentation, pricing strategy
– Helps clients with market entry strategies, growth prioritization, go-to-market planning
– Leverages advanced analytics, big data, and digital marketing capabilities

McKinsey Strategy & Corporate Finance Practice:
– Provides services such as commercial due diligence, market feasibility studies, business case development
– Supports clients with M&A activities, investment appraisals, and portfolio restructuring
– Utilizes proprietary tools, benchmarks, and industry expertise for strategic assessments

McKinsey Implementation Capabilities:
– Helps clients execute on strategy through operational transformation and implementation support
– Supports market entry execution, customer experience redesign, sales force effectiveness
– Leverages capabilities like digital/analytics delivery hubs, design studios, implementation coaching

McKinsey’s market research services are highly customized and leverage the firm’s proprietary databases, benchmarks, and problem-solving approaches. The firm is known for its rigorous data-driven analysis, strategic insights, and collaborative approach to help clients make informed decisions and drive sustainable growth.

Ipsos (Feasibility Study Firm in Canada)

Here are some key details about Ipsos, one of the leading market research companies in Canada:

Overview:
– Ipsos is a global market research and consulting firm with a strong presence in Canada and offices across major cities like Toronto, Montreal, Calgary, and Vancouver.
– It is one of the largest market research companies globally, with expertise spanning various industries and research specialties.

Services in Canada:
1. Market Opportunity Analysis
– Market sizing, segmentation, demand forecasting
– Competitive intelligence and benchmarking
– Go-to-market strategy and channel optimization

2. Product Research and Testing
– Concept testing, product optimization, packaging research
– Sensory evaluation, user experience testing
– Brand equity and positioning studies

3. Marketing and Brand Strategy
– Advertising testing, media evaluation
– Brand health and equity measurement
– Marketing mix modeling and ROI analysis

 

Top Market Research and Feasibility Study Companies in Vancouver, Toronto, Canada

Leger (Feasibility Study Company in Canada)

Here are some key details about Leger, one of the top market research companies in Canada:

Overview:
– Leger is a major market research and analytics firm headquartered in Montreal, with offices across Canada.
– It is one of the largest Canadian-owned market research companies, serving clients both nationally and internationally.

Service Offerings:

1. Market Research and Analysis
– Market sizing and segmentation studies
– Consumer insights and trends analysis
– Brand equity and positioning research

2. Product Research and Testing
– Concept testing and product optimization
– Packaging research and design evaluation
– Sensory and user experience testing

3. Customer Experience and Loyalty
– Customer satisfaction and loyalty tracking
– Journey mapping and experience management
– Net Promoter Score (NPS) programs

Aviaan Accounting (Feasibility Study Firm in Canada)

Overview:
– Aviaan Accounting is a market research firm based in Toronto, specializing in feasibility study, customer experience research and employee engagement studies.
– While having a national presence across Canada, they also serve clients globally.

Core Service Offerings:

1. Customer Experience Research
– Customer satisfaction surveys
– Net Promoter Score (NPS) programs
– Customer journey mapping
– Brand tracking and perception studies

2. Employee Engagement Surveys
– Employee satisfaction and engagement surveys
– Organizational culture assessments
– Leadership effectiveness evaluations

3. Market Research and Feasibility Studies
– Market assessments and opportunity analysis
– Product/service concept testing
– Market feasibility and business case development

Key Capabilities:
– Customized survey design and data collection (online, phone, paper)
– Advanced analytics and reporting capabilities
– Multilingual survey support
– Benchmarking against industry standards

Frequently Asked Questions-

Here are some frequently asked questions (FAQs) about market research companies in Canada:

1. What types of services do market research companies in Canada offer?
Market research companies in Canada typically offer services like market assessments, consumer research, product testing, customer segmentation, brand analysis, customer satisfaction studies, feasibility studies, and strategic advisory.

2. Can they provide global insights or are they focused on the Canadian market?
While many firms have a strong focus on the Canadian market, several large companies like Ipsos and Leger have a global presence and can leverage international capabilities for multinational projects.

3. Can they support end-to-end projects from research to implementation?
Larger firms like management consulting companies (e.g., McKinsey) can provide end-to-end support from market research to strategy development and implementation. Boutique firms may focus more on specific research services.

4. How do they protect client confidentiality and data privacy?
Reputable market research companies have robust data privacy and confidentiality measures in place, adhering to industry standards and regulations.

 

Contact us today for a free consultation and let’s discuss how we can help you turn your Market Research and Feasibility Study vision into a sustainable success story.

Feasibility Study Services

Retail:

  • Bakery
  • Catering Company
  • Convenience Store
  • Clothing Boutique
  • Department Store
  • Florist
  • Furniture Store
  • Jewelry Store
  • Sporting Goods Store
  • Toy Store

Hospitality & Tourism:

  • Hotel
  • Resort
  • Bed and Breakfast
  • Travel Agency
  • Tour Operator
  • Theme Park
  • Amusement Park
  • Hotel Apartment

Services:

  • Car Rental
  • Cleaning Service
  • Construction Management
  • Consulting
  • Event Planning
  • Facility Management
  • Gym/Fitness Center
  • Hair Salon
  • IT Services
  • Landscaping
  • Legal Services
  • Marketing Agency
  • Pet Sitting/Walking
  • Property Management
  • Real Estate
  • Security Services
  • Spa
  • Taxi Service, Limousine Service

Education:

  • School
  • University
  • Online Education Platform
  • Language Learning Center

Healthcare:

  • Clinic (variety of specialties)
  • Hospital
  • Dental Practice
  • Veterinary Clinic
  • Medical Devices Manufacturer
  • Pharmaceutical Company
  • Mental Health Services

Finance:

  • Fintech Startup
  • Insurance Company

Technology:

  • Software Development Company
  • App Development Company
  • Artificial Intelligence Company
  • Data Analytics Company

Food & Beverage:

  • Restaurant (various cuisines)
  • Cafe
  • Food Truck
  • Catering Company
  • Grocery Store

Logistics:

  • Warehouse
  • Freight Forwarding Company
  • Delivery Service
  • Shipping Company

Manufacturing:

  • Food & Beverage Manufacturing
  • Clothing Manufacturing
  • Construction Materials Manufacturing

Other:

  • Supermarket
  • Agricultural Farm
  • Construction Company
  • Media & Entertainment Company
  • Renewable Energy Company (solar panel installation)
  • Non-profit Organization
  • Childcare Center
  • Coworking Space
  • Car Wash
  • Recycling Plant

This list is not exhaustive, but it gives a much broader picture of team’s expertise in conducting feasibility studies across a diverse range of industries.

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