Top Feasibility Study and Market Research Companies in Madrid, Barcelona, Spain


Spain’s thriving economic landscape has given rise to a diverse array of companies specializing in feasibility studies and market research. Madrid and Barcelona, the nation’s business hubs, are home to several reputable firms offering expert guidance to companies seeking to make well-informed decisions. In this blog, we will explore some of the top feasibility study and market research companies operating in these cities, and some case studies to depict the significance of choosing the correct feasibility study and market research company.


1. Aviaan Accounting

Aviaan accounting, is a leading provider of comprehensive market research and feasibility study services in Spain. With a team of experienced analysts and industry experts, Aviaan offers tailored solutions to clients across various sectors.

Aviaan’s market research services encompass competitive analysis, consumer insights, product research, and market entry strategies. Their feasibility studies cover a wide range of areas, including project viability assessments, financial analysis, risk assessment, and implementation planning.

Leveraging cutting-edge research methodologies and data analysis tools, Aviaan delivers actionable insights and recommendations to support informed decision-making processes. Their commitment to quality and adherence to international standards have earned them a stellar reputation in the Spanish market.


2. Kantar Spain

Kantar is a renowned global market research company with a strong footprint in Spain. Their offices in Madrid and Barcelona house teams of experienced researchers and analysts dedicated to providing customized market research solutions.

Kantar Spain offers a wide range of services, including market segmentation studies, customer satisfaction surveys, product concept testing, and brand health tracking. They utilize advanced research methodologies and leverage their global expertise to deliver actionable insights to clients across diverse sectors.


3. Nielsen Spain

Nielsen is a global leader in market research and consumer insights, with a well-established presence in Spain. Their offices in Madrid and Barcelona serve as hubs for their operations, providing clients with comprehensive market research and data analytics services.

Nielsen’s offerings include consumer behavior analysis, market share measurement, product testing, and brand equity studies. They leverage their extensive global database and proprietary tools to deliver accurate and reliable insights across various industries, including consumer goods, retail, and media.


4. Euromonitor International

Euromonitor International is a leading provider of strategic market research and analysis, with regional offices in Madrid and Barcelona serving the Spanish market. Their team of analysts specializes in delivering comprehensive industry reports, market size projections, and consumer trends analysis.

Euromonitor’s research offerings cover a wide array of industries, including consumer goods, retail, travel and tourism, and healthcare. Their in-depth market intelligence and data-driven insights enable clients to make informed decisions and stay ahead of the competition.


5. Grupo Análisis e Investigación (GAI)

Grupo Análisis e Investigación (GAI) is a reputable local firm based in Barcelona, offering tailored market research and feasibility study services to clients in Spain. Their team of experienced researchers and analysts combines local market knowledge with global best practices.

GAI’s services encompass market opportunity assessments, competitive intelligence, consumer behavior analysis, and feasibility studies for various business ventures. They employ robust research methodologies and leverage their industry expertise to deliver insightful and actionable recommendations.


Top Feasibility Study and Market Research Companies in Madrid, Barcelona, Spain


Case Studies to depict Significance of Feasibility study and Market research in Madrid, Barcelona, Spain:


Case Study 1: Feasibility Study for a Renewable Energy Project

A leading energy company in Spain sought to diversify its portfolio by exploring the feasibility of investing in a large-scale wind farm project in the northern region. The company engaged a renowned feasibility study firm to conduct a comprehensive assessment.

The firm’s team of experts conducted an in-depth market analysis, evaluating the demand for renewable energy, regulatory frameworks, and potential incentives. They also performed a technical feasibility study, assessing factors such as site selection, wind resource assessment, and infrastructure requirements. Additionally, a detailed financial analysis was carried out, considering factors like capital investment, operating costs, and potential revenue streams.

Based on the comprehensive feasibility study, the energy company gained valuable insights and recommendations, enabling them to make an informed decision regarding the viability and potential risks of the proposed wind farm project.


Case Study 2: Market Research for a Consumer Electronics Brand

A leading consumer electronics brand sought to strengthen its presence in the Spanish market and enhance its competitive positioning. They partnered with a reputable market research firm to gather valuable consumer insights and develop an effective marketing strategy.

The market research firm conducted extensive primary research, including consumer surveys and focus groups, to understand local preferences, buying behaviors, and perceptions of existing brands. They also analyzed secondary data sources, such as industry reports and market trends, to identify potential opportunities and challenges.

Based on the comprehensive market research findings, the consumer electronics brand gained a deep understanding of the Spanish market dynamics, target consumer segments, and competitive landscape. Armed with these insights, they were able to develop a tailored marketing strategy, including optimized product offerings, pricing strategies, and marketing campaigns, enabling successful growth and increased market share in the region.


In conclusion, the cities of Madrid and Barcelona in Spain are home to several reputable feasibility study and market research companies offering expert services. Whether you are seeking to assess the viability of a new project, gain valuable consumer insights, or develop an effective market entry strategy, these firms provide invaluable guidance and support. By partnering with experienced professionals, businesses can make informed decisions, mitigate risks, and achieve sustainable growth in the ever-evolving Spanish market.

Contact us today for a free consultation and let’s discuss how we can help you turn your Market Research and Feasibility Study vision into a sustainable success story.


Frequently Asked Questions (FAQs):

1. Why is conducting a feasibility study important before launching a new project or venture?
Conducting a feasibility study is crucial for several reasons. It provides an objective assessment of the viability and potential success of a proposed project or venture. By evaluating factors such as market demand, competition, technical feasibility, and financial viability, a feasibility study helps mitigate risks and ensures informed decision-making.

2. How can market research benefit businesses?
Market research offers numerous benefits to businesses. It provides valuable insights into consumer behavior, preferences, and trends, enabling companies to develop targeted marketing strategies, identify new market opportunities, and stay ahead of the competition. Market research also helps businesses make data-driven decisions, reducing the risk of costly mistakes.

3. What research methodologies do feasibility study and market research companies typically employ?
Feasibility study and market research companies employ a range of research methodologies, including primary research (surveys, focus groups, interviews) and secondary research (industry reports, market data analysis). They may also utilize qualitative and quantitative techniques, as well as advanced data analysis tools and modeling, to derive comprehensive and accurate insights.

4. Can feasibility study and market research companies assist with international market entry strategies?
Yes, many reputable feasibility study and market research companies offer specialized services to support international market entry strategies. They conduct comprehensive market assessments, analyze local regulations and cultural factors, and provide recommendations on entry modes, localization strategies, and competitive positioning.



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