Top Feasibility Study and Market Research Companies in Monterrey, Guadalajara, Mexico


In the ever-evolving Mexican business landscape, making well-informed decisions can be the difference between success and failure. Monterrey and Guadalajara, two of the country’s economic powerhouses, are home to several reputable companies specializing in feasibility studies and market research. These firms play a crucial role in guiding businesses towards strategic investments, product launches, and market expansions. In this blog, we will explore some of the top feasibility study and market research companies operating in these cities.


1. Aviaan accounting

Aviaan, is a leading provider of comprehensive market research and feasibility study services in Mexico. With a team of experienced analysts and industry experts, Aviaan offers tailored solutions to clients across various sectors.

Aviaan’s market research services encompass competitive analysis, consumer insights, product research, and market entry strategies. Their feasibility studies cover a wide range of areas, including project viability assessments, financial analysis, risk assessment, and implementation planning.

Leveraging cutting-edge research methodologies and data analysis tools, Aviaan delivers actionable insights and recommendations to support informed decision-making processes. Their commitment to quality and adherence to international standards have earned them a stellar reputation in the Mexican market.


2. Kantar Mexico

Kantar is a renowned global market research company with a strong footprint in Mexico. Their offices in Monterrey and Guadalajara house teams of experienced researchers and analysts dedicated to providing customized market research solutions.

Kantar Mexico offers a wide range of services, including market segmentation studies, customer satisfaction surveys, product concept testing, and brand health tracking. They utilize advanced research methodologies and leverage their global expertise to deliver actionable insights to clients across diverse sectors.


3. Nielsen Mexico

Nielsen is a global leader in market research and consumer insights, with a well-established presence in Mexico. Their offices in Monterrey and Guadalajara serve as hubs for their operations, providing clients with comprehensive market research and data analytics services.

Nielsen’s offerings include consumer behavior analysis, market share measurement, product testing, and brand equity studies. They leverage their extensive global database and proprietary tools to deliver accurate and reliable insights across various industries, including consumer goods, retail, and media.


4. Euromonitor International

Euromonitor International is a leading provider of strategic market research and analysis, with regional offices in Monterrey and Guadalajara serving the Mexican market. Their team of analysts specializes in delivering comprehensive industry reports, market size projections, and consumer trends analysis.

Euromonitor’s research offerings cover a wide array of industries, including consumer goods, retail, travel and tourism, and healthcare. Their in-depth market intelligence and data-driven insights enable clients to make informed decisions and stay ahead of the competition.


5. Investigación de Mercados y Estudios de Opinión (IMEO)

Investigación de Mercados y Estudios de Opinión (IMEO) is a reputable local firm based in Guadalajara, offering tailored market research and feasibility study services to clients in Mexico. Their team of experienced researchers and analysts combines local market knowledge with global best practices.

IMEO’s services encompass market opportunity assessments, competitive intelligence, consumer behavior analysis, and feasibility studies for various business ventures. They employ robust research methodologies and leverage their industry expertise to deliver insightful and actionable recommendations.



Top Feasibility Study and Market Research Companies in Monterrey, Guadalajara, Mexico



Case Studies to Depict Significance of Feasibility study and Market research in Monterrey, Guadalajara, Mexico:


Case Study 1: Feasibility Study for a Retail Expansion Project

A prominent retail chain in Mexico sought to expand its presence by opening new stores in strategic locations across the country. The company engaged a renowned feasibility study firm to conduct a comprehensive assessment of potential sites and market viability.

The firm’s team of experts conducted an in-depth market analysis, evaluating factors such as demographics, consumer purchasing power, and competition in each target location. They also performed a technical feasibility study, assessing factors such as site accessibility, infrastructure requirements, and zoning regulations. Additionally, a detailed financial analysis was carried out, considering factors like construction costs, operational expenses, and potential revenue streams.

Based on the comprehensive feasibility study, the retail chain gained valuable insights and recommendations, enabling them to make informed decisions regarding the most viable locations for expansion and potential risks associated with each site.


Case Study 2: Market Research for a Consumer Goods Brand

A leading consumer goods brand sought to strengthen its market position in Mexico and develop targeted marketing strategies. They partnered with a reputable market research firm to gather valuable consumer insights and optimize their product offerings.

The market research firm conducted extensive primary research, including consumer surveys, focus groups, and in-depth interviews, to understand local preferences, buying behaviors, and perceptions of existing brands. They also analyzed secondary data sources, such as industry reports and market trends, to identify potential opportunities and challenges.

Based on the comprehensive market research findings, the consumer goods brand gained a deep understanding of the Mexican market dynamics, target consumer segments, and competitive landscape. Armed with these insights, they were able to refine their product portfolio, develop tailored marketing campaigns, and implement pricing strategies that resonated with their target audience, driving increased brand loyalty and market share.

In conclusion, the cities of Monterrey and Guadalajara in Mexico are home to several reputable feasibility study and market research companies offering expert services. Whether you are seeking to assess the viability of a new project, gain valuable consumer insights, or develop an effective market expansion strategy, these firms provide invaluable guidance and support. By partnering with experienced professionals, businesses can make informed decisions, mitigate risks, and achieve sustainable growth in the ever-evolving Mexican market.

Contact us today for a free consultation and let’s discuss how we can help you turn your Market Research and Feasibility Study vision into a sustainable success story.


Frequently Asked Questions (FAQs):

1. Why is conducting a feasibility study important before launching a new project or venture?
Conducting a feasibility study is crucial for several reasons. It provides an objective assessment of the viability and potential success of a proposed project or venture. By evaluating factors such as market demand, competition, technical feasibility, and financial viability, a feasibility study helps mitigate risks and ensures informed decision-making.

2. How can market research benefit businesses?
Market research offers numerous benefits to businesses. It provides valuable insights into consumer behavior, preferences, and trends, enabling companies to develop targeted marketing strategies, identify new market opportunities, and stay ahead of the competition. Market research also helps businesses make data-driven decisions, reducing the risk of costly mistakes.

3. What research methodologies do feasibility study and market research companies typically employ?
Feasibility study and market research companies employ a range of research methodologies, including primary research (surveys, focus groups, interviews) and secondary research (industry reports, market data analysis). They may also utilize qualitative and quantitative techniques, as well as advanced data analysis tools and modeling, to derive comprehensive and accurate insights.

4. Can feasibility study and market research companies assist with international market entry strategies?
Yes, many reputable feasibility study and market research companies offer specialized services to support international market entry strategies. They conduct comprehensive market assessments, analyze local regulations and cultural factors, and provide recommendations on entry modes, localization strategies, and competitive positioning.


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