Are you facing any of these issues?

• Is your market niche making it challenging to determine the size of your target audience?
• Have you encountered difficulties in implementing a uniform business strategy across different markets?
• Are you making critical business decisions based on unverified information sources?
• Are you relying solely on macro-level data to devise your business plans?

We understand your concerns! And, we are here to help you with our comprehensive range of market research services in Saudi Arabia.

Looking for Market Research Companies in Saudi Arabia? 

Aviaan is among the leading full-service market research companies in Saudi Arabia operating across the Middle East. We specialize in helping companies expand their business and capture opportunities in Saudi Arabia.

Role of Market Research Companies in Saudi Arabia

Today’s consumers are well aware of the products and services available in the market and have adequate purchasing power. Therefore, it is very crucial to understand the consumer mind set and behaviour to effectively market the products or services and boost the sales. It requires effective feasibility study.

Market research companies in KSA analyses consumer behaviour and economic trends through collection of the following information:

• Demographics: Gender, age, income, family, interests
• Demand: The desire for the product or service offered
• Size of the market: Number of people interested in the product or service offered
• Economic indicators: Income range and rate of employment
• Location: Consumer location
• Competition: Competitors in the market for product or service offered
• Pricing: Price of alternatives

Market research companies in KSA conduct an extensive market research and analysis and helps in devising strategies to improve the marketing operations and provides recommendations to the company. The market research companies in UAE gather market-related information and identify the market potential for the particular product or service and develop specific strategies and marketing techniques that comply with the company’s goals.

Types of Market Research by Market Research Companies in Saudi Arabia

There are two types of market research conducted by market research companies in UAE:

1. Primary Research – In this type of research, the company gathers first-hand information about the market and establishes the buyer personas for your business by segmenting the market in the following ways:
   1. Exploratory Primary Research – Exploratory primary research is majorly concerned with facing the potential problems that have not previously been studied in depth. This involves open-ended interviews or surveys with a small sample from the market population.
   2. Specific Primary Research – Specific primary market research helps the business with the existing identified issues in the market for the particular product or service. Here, the business can take a specific segment of its target audience and ask questions relevant to the identified problem.

1. Secondary Research – This type of research is concerned with the data and public records at disposal from which conclusions could be drawn. Secondary research is very useful in particularly analyzing the competition for the product or service. The following is a list from where information could be gathered.
   1. Public Sources – Census Data, etc.
   2. Commercial Sources – Market reports, etc.
   3. Internal Sources – Historical data available within the organisation, etc.

Methods used by Market Research Companies in Saudi Arabia

Direct research is always time consuming and expensive but it is the most effective way of conducting market research since it caters to the specifics like the appeal of the logo design, alternatives, customer satisfaction, etc.

Listed below are the methods used by market study consultants in KSA to conduct market research:

1. Interviews – Face-to-face discussions with the ultimate consumer provides the space for detailed understanding of their tastes, likes and dislikes, etc. using which the buyer personas can be definitively captured and this will help in shaping the marketing strategy.
2. Focus Groups – These are groups that provide ideas for product differentiation in terms of the quality or make of the product that will attract the target. These groups consist of handpicked people who will test the product, watch demo of the product, give feedback, etc.
3. Utility Research – The product utility research offers the most advantage to all segments. It offers insights into why and how the consumers use the product and which specific features attract them to buy the product.
4. Target audience Research – The target audience research is the most important research that has to be carried out in defining the Buyer persona that is built up in the market for the specific product or service.
5. Market Segmentation Research – This research gives a realistic look of the customer segments in the market that focuses on your product, their tastes, likes, wants, and desires, the challenges that will be faced in meeting those requirements, etc.
6. Pricing Research – This research gives an idea of the price of alternatives or substitutes available in the market and helps in coming up with an estimate for the product. It gives information on the purchasing power available with the target audience which will help in determining the pricing strategy.
7. Competitive Analysis – This is the most valuable research as it gives a deep understanding of the existing competition in the market and helps in learning the effective strategies that have been implemented for substitutes or alternatives. This enables in defining a clear marketing strategy and enforcing product placement to boost the sales.
8. Customer Loyalty Research – Customer loyalty research gives an idea about the customer satisfaction and how loyal they are to the existing brands available in the market. This helps in framing up of loyalty programs and reward points, etc. to retain customers and to maintain the same level of customer satisfaction.
9. Brand Awareness Research – Equally important research to the customer loyalty research is the Brand awareness. This tells about what the target audience know about and how they perceive the brand. This has more to do with analyzing their psychological association with a particular brand.
10. Campaign Research – This research entails looking into the existing advertising campaigns and analyzing the success rate amongst the target audience. Campaign research is all about experimentation and then analyzing the campaign appeal to the target audience and figuring out the elements which help in achieving success for the campaign.

Why Aviaan for Market Research Services?

Aviaan’s expertise and experience make it the top choice among market research companies in KSA. Their skilled team has a proven track record of providing valuable insights and strategies to help businesses succeed in the Saudi Arabian market. With a customer-focused approach, Aviaan prioritizes the unique needs of each client, ensuring that their services are tailored to deliver the best results possible.

To know more about our market study and research service in Saudi Arabia, get in touch with us today!

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