Market Research and Feasibility Study for Real Estate in Dubai UAE and KSA

The real estate markets in Dubai and Saudi Arabia have seen tremendous growth over the past decade driven by economic expansion, population growth, and government initiatives. However, the dynamics are evolving with changes in oil prices, demographics, financing options, and market conditions.

This study aims to provide an in-depth understanding of the current real estate landscape and future trends in Dubai and Saudi Arabia. It will analyze market demand, supply dynamics, competitive forces, and the financial viability of developments targeting different customer segments.

Overview of Dubai and KSA Real Estate Markets

  • Current supply and demand dynamics for residential and commercial real estate
  • Major developers and current projects
  • Emerging areas and infrastructure developments
  • Demographic trends and projections – population growth, expats, household formation
  • Economic overview – GDP growth, employment, incomes, business environment
  • Policy changes and government initiatives impacting real estate

Market Segmentation

  • Breakdown target markets by nationality (Emirati, expat, Saudi, etc), income, family size, lifestyle
  • Identify market segments with strongest demand and growth potential

Consumer Research

  • Survey potential buyers to understand motivations, preferences, price sensitivity
  • Assess needs of commercial tenants and buyers

Competitive Analysis

  • Profile major competing projects in target areas and price points
  • Benchmark amenities, features, pricing against competitors
  • Evaluate strengths and weaknesses of current offerings

Financial Analysis

  • Project development costs, revenues, absorption rates, returns
  • Assess various scenarios – base case, optimistic, pessimistic
  • Evaluate impact of macroeconomic factors, policy changes, demand shocks


  • Suggest project concepts, locations, unit mixes, and pricing strategies
  • Provide input on product differentiation, competitive positioning
  • Assess market depth and risks for various projects and segments
  • Estimate addressable market size and demand for proposed developments

The study should provide data-driven insights to identify the most promising market opportunities, create an effective development strategy, and evaluate the financial viability of potential real estate investments in the UAE and KSA. Customizing the research focus and level of analysis for specific projects or segments would also add further value.

Overview of Dubai and KSA Real Estate Markets

Here is an overview of the real estate markets in Dubai, UAE and the Kingdom of Saudi Arabia (KSA):

Dubai Real Estate Market

  • Dubai has seen rapid growth in real estate development over the past two decades, especially in luxury apartments, villas and commercial projects. Major developers include Emaar, Damac, Nakheel, Dubai Properties.
  • There is currently an oversupply of residential units, with rents and prices falling significantly since 2014. However, demand remains strong for well-located, high-quality properties.
  • Areas with major new developments include Downtown Dubai, Dubai Marina, Palm Jumeirah, Dubai Creek Harbour. Emerging areas include Dubai South, District One, MBR City.
  • Demand is driven by both expatriate residents and foreign investors from Asia, Europe and the Middle East. Investor interest has risen in completed units with secure yields.
  • Population is projected to rise from 3.3 million in 2020 to 5.8 million by 2040. This drives underlying housing demand despite economic cycles.

Saudi Arabia Real Estate Market

  • KSA has a severe housing shortage, estimated at over 1 million units. The government plans to build 1.3 million homes by 2030 under its Sakani housing program.
  • Developers are focused on affordable housing, as the bulk of demand is from Saudis rather than expatriates. Major players include Dar al-Arkan, Red Sea International, Jabal Omar.
  • Areas seeing major projects include Riyadh, Jeddah, Makkah, Medina, Dammam, Taif. NEOM and The Red Sea projects are new megacity developments.
  • Mortgages are rising rapidly, from around 15,000/year in 2016 to 165,000 in 2021. This expands home ownership among Saudis.
  • Population expected to reach 37 million by 2030 from 34 million in 2020, further increasing housing demand.

Overview of potential market segmentation approaches for the real estate study covering Dubai and Saudi Arabia:

Residential Segmentation:

  • Nationality: Emiratis, expats, Saudis
  • Income level: luxury/ultra luxury, high-income, middle-income, affordable housing
  • Property type: villas, apartments, townhouses
  • Location: Downtown Dubai, Palm Jumeirah, Dubai Marina etc for Dubai; Riyadh, Jeddah, Dammam for KSA
  • Purchase purpose: primary home, investment/rental property

Commercial Segmentation:

  • Sector: office spaces, retail, hospitality, healthcare, education
  • Size/scale: boutique commercial, mid-size projects, mega developments
  • Location: established central business districts vs. emerging peripheral areas
  • Purchase purpose: owner-occupied, investment grade

Demographic Factors:

  • Nationality mix
  • Age profile – youth, family, retirees
  • Household size and composition

Psychographic Factors:

  • Income status – mass market, affluent, HNWIs, UHNWIs
  • Lifestyles and preferences
  • Investment goals and time horizons

Market Size and Growth Potential for Real Estate in Dubai UAE and KSA

Recommendations for conducting consumer research as part of the real estate market study for Dubai and Saudi Arabia:

  • Surveys – Conduct online and offline surveys with potential property buyers and tenants to understand their priorities, preferences, pain points when searching for real estate. Get insights on desirable locations, features, pricing thresholds.
  • Focus Groups – Organize focus group discussions with target consumer segments to gauge detailed feedback on property considerations. Helpful for getting qualitative insights.
  • Interviews – Schedule interviews with investors, developers, real estate agencies to get perspectives from industry experts and stakeholders.
  • Site Visits – Visit various properties and locations to directly observe and assess options available. Interact with real estate agents for on-the-ground insights.
  • Data Analysis – Analyze listings data, transaction data, demographics data, web traffic etc. to identify trends and patterns in terms of pricing, demand cycles, seasonality etc.
  • Ranking surveys – Have consumers rank/rate various property attributes (facilities, amenities, accessibility etc.) by importance to understand key decision drivers.
  • Willingness-to-pay surveys – Determine price sensitivity and thresholds by gauging willingness-to-pay for certain types of properties or additional features.

The consumer research should aim to identify preferences of each market segment, understand user journeys, and determine high-priority features that impact purchase decisions. This will help tailor project designs and marketing based on what consumers actually want.

Key elements to include in the financial analysis section of a real estate feasibility study for Dubai and Saudi Arabia:

  • Development Costs – Estimate costs for land acquisition, construction, materials, labor, professional fees, permits, utilities, financing etc. Factor in site-specific conditions.
  • Revenue Projections – Forecast property sales revenues or lease income based on comparable properties in the area. Apply expected sales price or lease rates per square foot.
  • Absorption Rate Analysis – Project absorption rates and sales velocity based on historical trends. Estimate take-up periods to sell or lease projects.
  • Operating Costs – Evaluate ongoing maintenance, insurance, taxes, management fees post-development.
  • Financing Costs – Incorporate loan interest rates, arrangement fees, required developer equity contribution. Assess impact of financing terms.
  • Cash Flow Analysis – Develop proforma cash flow projections for the project lifecycle. Estimate IRR, NPV, payback period.
  • Sensitivity Analysis – Vary assumptions for prices, costs, absorption rates, economic conditions etc. Assess impact on returns.
  • Risk Analysis – Identify key risk factors such as delays, cost overruns, slow sales. Quantify potential downside scenarios.
  • Comparative Analysis – Benchmark returns against similar projects and asset classes.

The financial model should provide clear insight into expected revenues, costs, profitability, risks, and investment potential to determine feasibility.

Recommendations that could be provided based on the findings of the real estate market study for Dubai and Saudi Arabia:

Dubai Recommendations

  • Focus on mid-range properties in established locations to cater to solid end-user demand
  • Develop mixed-use projects with retail and entertainment to attract investors and resident buyers
  • Offer flexible payment plans and competitively priced mortgages to expand pool of buyers
  • Invest in high-quality property management and service to justify premium pricing
  • Concentrate on smaller units given trend toward smaller households

Saudi Arabia Recommendations

  • Target affordable housing projects in major metro areas to align with market needs
  • Partner with financial institutions to provide mortgage financing options
  • Work closely with government agencies to align with Vision 2030 goals
  • Look at Public-Private partnership models to share development costs and risks
  • Offer innovative home ownership models like build-to-rent with flexible terms

General Recommendations

  • Conduct in-depth due diligence on specific project locations, target segments
  • Phase larger developments to spread capital needs and risks over time
  • Mitigate market volatility via diversified product mix and buyer base
  • Focus on speed to market and streamlined approvals to contain costs
  • Adopt competitive sales and marketing strategies to boost absorption rates

The study should provide data-backed, actionable recommendations tailored to each developer’s strategy, risk appetite, and target market segments. Ongoing market monitoring is also advised given dynamic market conditions in both Dubai and Saudi Arabia.

Contact us today for a free consultation and let’s discuss how we can help you turn your Real Estate vision into a sustainable success story.

Feasibility Study Services


  • Bakery
  • Catering Company
  • Convenience Store
  • Clothing Boutique
  • Department Store
  • Florist
  • Furniture Store
  • Jewelry Store
  • Sporting Goods Store
  • Toy Store

Hospitality & Tourism:

  • Hotel
  • Resort
  • Bed and Breakfast
  • Travel Agency
  • Tour Operator
  • Theme Park
  • Amusement Park
  • Hotel Apartment


  • Car Rental
  • Cleaning Service
  • Construction Management
  • Consulting
  • Event Planning
  • Facility Management
  • Gym/Fitness Center
  • Hair Salon
  • IT Services
  • Landscaping
  • Legal Services
  • Marketing Agency
  • Pet Sitting/Walking
  • Property Management
  • Real Estate
  • Security Services
  • Spa
  • Taxi Service, Limousine Service


  • School
  • University
  • Online Education Platform
  • Language Learning Center


  • Clinic (variety of specialties)
  • Hospital
  • Dental Practice
  • Veterinary Clinic
  • Medical Devices Manufacturer
  • Pharmaceutical Company
  • Mental Health Services


  • Fintech Startup
  • Insurance Company


  • Software Development Company
  • App Development Company
  • Artificial Intelligence Company
  • Data Analytics Company

Food & Beverage:

  • Restaurant (various cuisines)
  • Cafe
  • Food Truck
  • Catering Company
  • Grocery Store


  • Warehouse
  • Freight Forwarding Company
  • Delivery Service
  • Shipping Company


  • Food & Beverage Manufacturing
  • Clothing Manufacturing
  • Construction Materials Manufacturing


  • Supermarket
  • Agricultural Farm
  • Construction Company
  • Media & Entertainment Company
  • Renewable Energy Company (solar panel installation)
  • Non-profit Organization
  • Childcare Center
  • Coworking Space
  • Car Wash
  • Recycling Plant

This list is not exhaustive, but it gives a much broader picture of team’s expertise in conducting feasibility studies across a diverse range of industries.

How Aviaan Accounting Can Help with Feasibility Studies:

Conducting a thorough feasibility study can be a complex and time-consuming process, particularly for entrepreneurs with limited resources or experience. This is where Aviaan Accounting can provide invaluable support. As a leading accounting and advisory firm, Aviaan offers comprehensive feasibility study services tailored to the unique needs of entrepreneurs and businesses.

Aviaan’s team of experienced professionals can assist you throughout the entire feasibility study process, from market research and financial analysis to risk assessment and documentation. Their expertise ensures that you have a comprehensive understanding of the potential challenges and opportunities associated with your business idea, enabling you to make informed decisions and increase your chances of success. By following this step-by-step guide and leveraging the expertise of professionals like Aviaan Accounting, entrepreneurs can navigate the feasibility study process with confidence, making informed decisions and increasing the likelihood of success for their business ventures.

By partnering with Aviaan Accounting, you can benefit from their deep industry knowledge, analytical skills, and proven methodologies, ultimately streamlining the feasibility study process and maximizing the accuracy and reliability of your findings.

Feasibility Study Services provided in Other Countries

We conduct Feasibility Studies and Market Research in below Countries as well.

  1. USA
  2. UK
  3. Singapore
  4. Nigeria
  5. Indonesia
  6. India
  7. Germany
  8. Malaysia
  9. Philippines
  10. UAE
  11. Australia
  12. Canada
  13. South Africa
  14. China
  15. Netherlands
  16. Japan
  17. Spain
  18. France
  19. Mexico
  20. Argentina
  21. Brazil
  22. Bahrain
  23. Kuwait
  24. Dammam
  25. Oman
  26. KSA
  27. Qatar

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