Top Market Research and Feasibility Study Companies in New Delhi, Mumbai, India

India is home to a vibrant market research and consulting industry, with a number of reputable firms offering high-quality services to both domestic and international clients. These companies leverage their deep understanding of the Indian market dynamics, consumer behavior, and local research methodologies to provide actionable insights and strategic recommendations.

McKinsey (Feasibility Study Company in India)

McKinsey & Company has a significant presence in India, with multiple offices across the country. Here are some key details about McKinsey’s operations in India:

1. India Offices: McKinsey has offices in several major cities in India, including Mumbai, Delhi, Bangalore, Chennai, and Gurgaon.

2. Services Offered: McKinsey provides a wide range of management consulting services in India, including strategy, operations, organization, marketing and sales, digital transformation, risk management, and more. They serve clients across various industries such as technology, financial services, healthcare, consumer goods, and manufacturing.

3. Client Base: McKinsey works with leading corporations, government agencies, and public-sector organizations in India, helping them address strategic challenges, drive growth, and improve operational efficiency.

4. Thought Leadership: McKinsey actively contributes to thought leadership and research relevant to the Indian market. They publish reports and insights on topics such as digital transformation, economic development, urbanization, and sustainability.

5. Talent Development: McKinsey has a strong focus on recruiting and developing talent in India, offering internship programs, graduate schemes, and training opportunities for consultants at various levels.

McKinsey’s India operations are an essential part of the firm’s global network, leveraging its expertise and resources to serve clients in India and contribute to the local business community and economy.

MDRA (Majestic MRSS)(Feasibility Study Company in India)

  • Expertise:
    – MDRA has extensive experience across sectors like FMCG, automotive, healthcare, telecom, financial services, and more.
    – They have a strong research team and leverage advanced methodologies like online research, mobile surveys, and data mining.
    – The company is known for its expertise in understanding the Indian consumer behavior and market dynamics.
  • Client Base:
    – MDRA serves a diverse clientele, including multinational corporations, Indian conglomerates, and government agencies.
    – Some of their notable clients include Unilever, Nestle, Reckitt Benckiser, Samsung, Godrej, and the Indian Railways among others.
  • Recognition:
    – MDRA is a member of global market research associations like ESOMAR and MRSI (Marketing Research Society of India).
    – The company has received various awards and recognitions for its research excellence over the years.

IMRB Advisors (Kantar Group)(Feasibility Study Company in India)

  • Services:
    – Market Feasibility Studies: Market sizing, demand assessment, competition analysis, location studies.
    – Strategy Consulting: Growth strategy, market entry strategy, business transformation, mergers & acquisitions.
  • Expertise:
    – IMRB Advisors has deep expertise across sectors like retail, consumer goods, healthcare, education, agriculture, and infrastructure.
    – They leverage proprietary data, market research capabilities, and advanced analytics to provide insights-driven advisory.
    – The firm has experience working with both private sector companies and government/public sector organizations.
  • Capabilities:
    – As part of the Kantar Group, IMRB Advisors has access to global resources, best practices, and a vast network of experts.
    – They combine their consulting expertise with Kantar’s market research capabilities to provide comprehensive solutions.
    – The firm leverages advanced data analytics, modeling, and visualization tools for strategic decision-making.

A Top Market Research and Feasibility Study Company in India

Hansa Research Group (Feasibility Study Company in India)

  • Services:
    – Quantitative Research: Surveys, consumer panels, data analytics
    – Qualitative Research: Focus groups, in-depth interviews, ethnography
    – Brand & Communication Research: Advertising testing, brand equity studies
  • Expertise:
    – Hansa Research has extensive experience across industries like FMCG, automotive, healthcare, media, telecom, and financial services.
    – They have expertise in both traditional and cutting-edge research methodologies, including online and mobile research.
    – The firm is known for its ability to provide actionable insights and strategic recommendations.
  • Client Base:
    – Hansa Research serves a diverse clientele, including multinational corporations, Indian conglomerates, and government agencies.
    – Some of their major clients include Unilever, Procter & Gamble, Nestle, Maruti Suzuki, ICICI Bank, and Hindustan Unilever among others.

Technopak Advisors (Feasibility Study Company in India)

  • Services:
    – Strategy & Business Planning: Growth strategy, market entry, feasibility studies, business plans
    – Location & Network Planning: Site selection, distribution network optimization
    – Mergers & Acquisitions: Due diligence, valuations, deal advisory
    – Market Research & Analytics: Consumer insights, market sizing, demand assessment
  • Expertise:
    – Technopak has deep expertise in sectors like retail (food, fashion, lifestyle), consumer goods, e-commerce, food services, and agriculture.
    – They have a strong understanding of the Indian consumer market, retail dynamics, and regulatory environment.
    – The firm leverages proprietary data, research capabilities, and industry benchmarks to provide insights-driven solutions.
  • Client Base:
    – Technopak serves a diverse clientele, including leading Indian and multinational retailers, FMCG companies, e-commerce players, and investment firms.
    – Some of their notable clients include Reliance Retail, Aditya Birla Group, Walmart, Amazon, Pepsi, Godrej, and Tata Group among others.

Feedback Consulting (Feasibility Study Company in India)

  • Services:
    – Consumer Insights: Brand equity studies, product testing, segmentation research
    – Innovation Research: Idea screening, concept testing, product optimization
    – Customer Experience Research: Customer satisfaction, loyalty, and NPS studies
  • Expertise:
    – Feedback Consulting has extensive experience across industries like FMCG, healthcare, automotive, technology, and financial services.
    – They have expertise in both quantitative and qualitative research methodologies, including online and mobile research.
    – The firm is known for its strategic consulting capabilities, leveraging consumer insights and market intelligence.
  • Client Base:
    – Feedback Consulting serves a diverse clientele, including multinational corporations, Indian conglomerates, and government agencies.
    – Some of their major clients include Unilever, Procter & Gamble, Nestle, Reckitt Benckiser, Samsung, and Tata Group among others.

Frequently Asked Questions-

Here are some frequently asked questions (FAQs) about the top market research and feasibility study companies in India:

  1. Can these companies conduct research across different regions in India?
    Yes, most top market research firms have the capability to execute research projects across various states and cities in India. They have established field teams, data collection mechanisms, and partnerships to reach diverse geographic areas.
  2. Do they specialize in specific industries or sectors?
    While many firms offer services across multiple industries, some companies may have particular expertise or a stronger focus on certain sectors like FMCG, retail, automotive, healthcare, telecom, or financial services.
  3. Can these companies provide feasibility studies for new business ventures or projects?
    Yes, many of these market research firms offer feasibility study services to evaluate the potential success and viability of new business ideas, products, or projects. These studies assess market demand, competition, financial projections, and other critical factors.

Feasibility Study Services

Retail:

  • Bakery
  • Catering Company
  • Convenience Store
  • Clothing Boutique
  • Department Store
  • Florist
  • Furniture Store
  • Jewelry Store
  • Sporting Goods Store
  • Toy Store

Hospitality & Tourism:

  • Hotel
  • Resort
  • Bed and Breakfast
  • Travel Agency
  • Tour Operator
  • Theme Park
  • Amusement Park
  • Hotel Apartment

Services:

  • Car Rental
  • Cleaning Service
  • Construction Management
  • Consulting
  • Event Planning
  • Facility Management
  • Gym/Fitness Center
  • Hair Salon
  • IT Services
  • Landscaping
  • Legal Services
  • Marketing Agency
  • Pet Sitting/Walking
  • Property Management
  • Real Estate
  • Security Services
  • Spa
  • Taxi Service, Limousine Service

Education:

  • School
  • University
  • Online Education Platform
  • Language Learning Center

Healthcare:

  • Clinic (variety of specialties)
  • Hospital
  • Dental Practice
  • Veterinary Clinic
  • Medical Devices Manufacturer
  • Pharmaceutical Company
  • Mental Health Services

Finance:

  • Fintech Startup
  • Insurance Company

Technology:

  • Software Development Company
  • App Development Company
  • Artificial Intelligence Company
  • Data Analytics Company

Food & Beverage:

  • Restaurant (various cuisines)
  • Cafe
  • Food Truck
  • Catering Company
  • Grocery Store

Logistics:

  • Warehouse
  • Freight Forwarding Company
  • Delivery Service
  • Shipping Company

Manufacturing:

  • Food & Beverage Manufacturing
  • Clothing Manufacturing
  • Construction Materials Manufacturing

Other:

  • Supermarket
  • Agricultural Farm
  • Construction Company
  • Media & Entertainment Company
  • Renewable Energy Company (solar panel installation)
  • Non-profit Organization
  • Childcare Center
  • Coworking Space
  • Car Wash
  • Recycling Plant
Food & Beverages Agriculture & Allied Industries Chemicals & Materials Energy & Power Building Materials & Construction Metals & Mining
Bakery & Confectionery Crop Production Petrochemicals Oil & Gas Cement Iron & Steel
Meat & Poultry Horticulture  Specialty Chemicals  Coal Concrete   Aluminum
Seafood Plantation Crops Industrial Gases Renewable Energy Steel   Copper
Dairy Products Livestock Paints & Coatings Thermal Power   Glass         Zinc
Fruits & Vegetables Poultry Adhesives & Sealants Hydropower  Bricks & Blocks          Lead
 Snacks & Savory Dairy Plastics & Polymers Wind Power   Roofing Materials        Nickel
Sauces, Dressings & Condiments Fisheries Rubber & Elastomers Solar Power  Insulation Materials    Tin
 Frozen Foods Forestry Lubricants Geothermal Energy Floor Coverings          Precious Metals (Gold, Silver, Platinum)
Canned & Preserved Foods Agricultural Equipment Dyes & Pigments Bioenergy Wall Coverings      Rare Earth Metals
 Soft Drinks Fertilizers & Agrochemicals Surfactants Mining  Interior Finishes       Coal Mining
Alcoholic Beverages  Seeds Agro Chemicals Energy Storage Exterior Finishes           Metal Casting
Tea & Coffee Animal Feed Water Treatment Chemicals Smart Grid  Doors & Windows            Metal Forging
Nutraceuticals Farm Management Software Nanotechnology Transmission & Distribution  HVAC Systems            Metal Fabrication
Dietary Supplements Precision Farming Textile Chemicals Power Rental   Plumbing & Piping       Metal Processing
 Baby Food Hydroponics  Construction Chemicals Fuel Cells Electrical Systems         Mining Equipment
 Pet Food Organic Farming Paper & Pulp Power Plant Equipment   Lighting Systems          Mineral Exploration
Functional Foods  Floriculture Ceramic Materials Drilling Services Fire & Safety Systems        Mineral Processing
Organic Food & Beverages Sericulture  Refractories Well Intervention Elevators & Escalators         Underground Mining
Natural & Herbal Products Apiculture Explosives Oilfield Chemicals Prefabricated Buildings        Surface Mining
Food Processing Machinery  Mushroom Farming Industrial Salts Liquefied Natural Gas (LNG) Green Building Materials
 Food Packaging Carbon & Graphite Shale Gas   Building Automation Systems
Food Service & Catering Biocides & Disinfectants Tight Oil   Construction Machinery
Tobacco Corrosion Inhibitors Enhanced Oil Recovery (EOR) Scaffolding & Formwork
Food Ingredients Catalysts Offshore Drilling     Construction Tools
Chemical Tankers Pipelines     Construction Chemicals
Chemical Distribution Refineries       Construction Adhesives
Specialty Minerals Exploration & Production (E&P)    Modular Construction
Composites Upstream Oil & Gas      Precast Concrete
  Midstream Oil & Gas         Sustainable Construction
 Downstream Oil & Gas       Infrastructure Development
Automotive & Transportation Medical & Healthcare Manufacturing Consumer goods & Services Telecoms & Computing Transportation
Passenger Cars Pharmaceuticals Machinery Clothing Data storage & management       Commercial Aviation
  Commercial Vehicles  Biopharmaceuticals Logistics Personal care Software        Aerospace & Defense
     Electric Vehicles Generics Engineering Household Internet of things & M2M          Marine Transportation
    Hybrid Vehicles   Biosimilars Manufacturing & Industry Sporting goods & equipment Telecommunications & networks         Rail Transportation
      Autonomous Vehicles     Prescription Drugs Retail Computing & technology       Intelligent Transportation Systems
     Automotive Electronics   Over-the-Counter (OTC) Drugs Consumer services IT security       Logistics & Supply Chain
       Automotive Sensors    Vaccines Travel & Tourism Internet & e-commerce       Warehousing & Storage
      Automotive Lighting      Regenerative Medicine Media & Entertainment      Freight Forwarding
         Automotive Interiors   Gene Therapy Consumer Electronics Courier, Express & Parcel Services
        Automotive Exteriors     Medical Devices   Cold Chain Logistics
          Automotive Paints & Coatings      Surgical Equipment    Fleet Management
        Automotive Plastics         Orthopedic Devices     Shipping & Maritime
       Automotive Lubricants   Cardiovascular Devices    Port & Terminal Operations
            Automotive Glass   Diagnostic Imaging  Cargo Handling Equipment
             Automotive Tires     In-Vitro Diagnostics   Air Cargo
            Automotive Batteries Ophthalmology Devices   Intermodal Transportation
        Automotive Fuel Systems  Dental Equipment
       Automotive Aftermarket Hospital Supplies
           Automotive Repair & Maintenance  Home Healthcare
        Automotive Logistics  Healthcare IT
           Automotive Leasing  Telehealth
        Automotive Financing Medical Tourism
            Automotive Telematics  Clinical Trials
    Automotive Software  Drug Discovery
      Automotive Cybersecurity Medical Wearables
Digital Health
 Elderly Care
Baby Care
Therapeutic area
Hospital Management

This list is not exhaustive, but it gives a much broader picture of team’s expertise in conducting feasibility studies across a diverse range of industries.

Contact us today for a free consultation and let’s discuss how we can help you turn your Market Research and Feasibility Study vision into a sustainable success story.

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