Top Market Research and Feasibility Study Companies in New Delhi, Mumbai, India

Introduction

India’s startup ecosystem and business environment are experiencing rapid expansion, especially in key commercial hubs like New Delhi and Mumbai. From tech startups and D2C brands to real estate developers and healthcare providers, organizations across sectors are aggressively scaling operations. But in a market as diverse and complex as India, success demands more than just ambition—it requires data-driven decisions.

That’s why market research in India and detailed feasibility studies have become the foundation for business planning, market entry, product launches, and investor pitches. A reliable market research firm in India helps businesses uncover consumer insights, analyze competition, assess demand, and validate ideas before committing capital.

This blog highlights the top market research companies in India, explains the role of feasibility studies, and showcases how Aviaan—a leading market research consultant in India—empowers organizations in New Delhi, Mumbai, and across India to achieve sustainable growth.

The Importance of Market Research in India

India’s consumer behavior is shaped by regional diversity, cultural complexity, and fast-paced digital adoption. Whether you’re targeting Tier-I cities like Mumbai and Delhi or expanding into Tier-II towns, understanding the market is essential. High-quality market research services in India provide clarity on the following:

Consumer behavior and demand trends
Market segmentation and targeting
Competitive landscape and pricing strategies
Product positioning and messaging
Buying patterns, preferences, and loyalty drivers

Investing in market research in India ensures you launch products that your customers actually need, at prices they’re willing to pay, and through the channels they trust.

Types of Market Research Services in India

A professional market research firm in India typically offers:

1. Primary Research

Involves first-hand data collection through surveys, interviews, and focus groups. It’s essential for product testing, customer feedback, and market validation.

2. Secondary Research

Analyzes existing data sources—industry reports, government databases, academic papers—to provide background insights and macro trends.

3. Quantitative Research

Uses structured tools like online surveys and statistical models to gather measurable insights.

4. Qualitative Research

Includes open-ended methods like interviews and ethnographic studies to explore deeper customer motivations and opinions.

5. Competitor Benchmarking

Detailed reports on direct and indirect competitors, market positioning, pricing models, and distribution strategies.

Partnering with experienced market research consultants in India ensures these techniques are customized to your business objective.

Why Feasibility Studies Are Equally Important

While market research in India tells you what customers want, a feasibility study tells you whether your business idea is economically viable, legally compliant, and operationally feasible.

A standard feasibility study includes:

Market demand analysis
Operational requirements
Financial viability (ROI, NPV, breakeven)
Legal and regulatory assessment
SWOT and risk evaluation

Together, market research services in India and feasibility studies form the strategic blueprint for launching and scaling ventures.

Top Market Research Companies in India (New Delhi & Mumbai)

India is home to a variety of local and international research firms. Here are some of the top market research companies in India known for excellence in insights and strategy:

1. Aviaan – A Leading Market Research Consultant in India

Aviaan is a full-service market research firm in India offering tailored research and feasibility solutions for startups, corporates, and government projects. With offices in Mumbai, New Delhi, and other metro cities, Aviaan delivers data-backed insights that help businesses succeed in complex Indian markets.

Aviaan’s Market Research Services in India Include:

Customer Behavior Studies
Market Entry Research
New Product Feasibility Analysis
B2B and B2C Surveys
Competitor and Industry Reports
Mystery Shopping and Store Audits

As a preferred market research consultant in India, Aviaan customizes its approach for sectors such as retail, F&B, fintech, healthcare, logistics, education, and real estate.

Why Aviaan Stands Out:

🔍 Domain experts with deep knowledge of Indian market dynamics
📊 Real-time data collection and in-house analytics teams
💼 Support for fundraising, expansion, and regulatory documentation
💡 Advisory-based approach—beyond just data delivery
💰 Competitive pricing for startups and growing businesses

Whether you’re a D2C brand in Mumbai or a healthcare startup in Delhi, Aviaan is the market research firm in India that adds strategic value to your decisions.

2. IMRB Kantar

One of the oldest market research companies in India, known for high-end brand tracking, media analytics, and FMCG research. Strong presence in Mumbai and New Delhi.

3. Nielsen India

Global player offering deep quantitative research capabilities. Ideal for mass-market consumer behavior analysis and ad effectiveness studies.

4. IPSOS India

Known for behavior science and panel-based research. Works with large corporates and policy-makers in Mumbai and Delhi.

5. Majestic MRSS

A well-established market research firm in India specializing in qualitative research and healthcare analytics.

How Aviaan Supports with Market Research and Feasibility Studies

Startups across India trust Aviaan for research and feasibility services. Here’s how they help:

✔ Go-to-Market Strategy

Aviaan conducts market research in India to identify target segments, optimal pricing, and market gaps for new brands and products.

✔ Investor Readiness

Their feasibility studies include detailed financial models, ROI calculations, and market risk assessments that enhance investor confidence.

✔ Product Fit Analysis

Through user feedback, product testing, and persona profiling, Aviaan ensures your product fits the needs of Indian consumers.

✔ Location Planning

Ideal for restaurants, retail, and healthcare clients, Aviaan helps determine high-footfall zones, lease feasibility, and break-even timelines.

Industry Verticals Served by Aviaan

Here are some of the sectors where leading Feasibility Study companies in India like Aviaan add immense value:

Real Estate & Infrastructure: Real Estate Development, Construction Companies, Property Management, Construction Management.
Retail: Bakery, Grocery Store, Catering Company, Clothing Boutique, Convenience Store, Department Store, Florist, Furniture Store, Jewelry Store, Sporting Goods Store, Supermarket, Toy Store
Hospitality & Tourism: Hotel, Resort, Bed and Breakfast, Hotel Apartment, Travel Agency, Tour Operator, Theme Park, Amusement Park
Food & Beverage: Restaurant (various cuisines), Cafe, Food Truck, Grocery Store, Catering Company
Education & EdTech: School, University, Online Education Platform, Language Learning Center
Healthcare: Clinic (various specialties), Hospital, Dental Practice, Veterinary Clinic, Mental Health Services, Medical Devices Manufacturer, Pharmaceutical Company
Technology: Software Development Company, App Development Company, Artificial Intelligence Company, Data Analytics Company
Green Energy & Sustainability: Renewable Energy Company (solar panel installation), Recycling Plant
Logistics & Supply Chain: Warehouse, Freight Forwarding Company, Delivery Service, Shipping Company
Finance & Fintech: Fintech Startup, Insurance Company
Services: Car Rental, Cleaning Service, Event Planning, Consulting, Facility Management, Gym/Fitness Center, Hair Salon, IT Services, Landscaping, Laundromat, Legal Services, Marketing Agency, Pet Sitting/Walking, Security Services, Spa, Taxi Service, Limousine Service, Real Estate, Property Management.
Manufacturing: Food & Beverage Manufacturing, Clothing Manufacturing, Construction Materials Manufacturing
Others: Agricultural Farm, Media & Entertainment Company, Non-profit Organization, Coworking Space, Car Wash, Supermarket, Construction Company, Childcare center, Recycling Plant

Real-World Case Study: Market Research for a Fintech in Mumbai

A fintech startup aiming to launch a credit management app partnered with Aviaan to understand user pain points, app usability, and pricing expectations.

Conducted 300+ user interviews
Identified market gaps in Tier-II and Tier-III cities
Helped craft the messaging for customer acquisition
Delivered a full feasibility report and investor-ready deck

The startup raised INR 4 Cr in seed funding within three months, proving the impact of solid market research services in India.

Process: How Aviaan Conducts Market Research in India

Client Briefing & Objective Setting
Research Design (Quantitative/Qualitative/Mixed)
Data Collection (Online, Field, Phone, Interviews)
Data Cleaning & Analysis
Report Generation & Insights Delivery
Strategic Recommendations

Each project is executed by professional market research consultants in India backed by analysts, domain experts, and surveyors.

Cost of Market Research Services in India

The cost depends on:

Size and scope of research
Primary vs. secondary research needs
Target market complexity
Number of respondents and locations

Aviaan offers transparent and scalable pricing to fit startups and established businesses alike, making them an affordable yet premium market research consultant in India.

How to Choose the Right Market Research Firm in India

When evaluating market research companies in India, consider:

✅ Experience in your industry
✅ In-house research capabilities
✅ Customization of reports
✅ Location presence (e.g., Mumbai, Delhi)
✅ Proven track record and testimonials

Aviaan ranks highly on all these factors, making them a trusted choice for clients across India.

Final Thoughts

In India’s crowded and complex business landscape, instincts alone can’t guarantee success. You need data—real, local, actionable data. Partnering with a credible market research firm in India like Aviaan ensures your strategies are not just ambitious, but informed and grounded.

Whether you’re planning a market entry, launching a product, expanding to a new region, or seeking investment—market research in India and feasibility studies can make or break your business journey.

Contact Aviaan for Market Research and Feasibility Study Services

📍 Offices: New Delhi | Mumbai | Bengaluru | Hyderabad
📞 Phone: +966541440745
📧 Email: info@aviaanaccounting.com
🌐 Website: www.aviaanaccounting.com

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