The United States is home to many of the world’s leading market research firms that leverage cutting-edge methodologies, data analytics capabilities, and industry expertise to deliver comprehensive insights. From globally renowned consultancies to specialized boutique players, American companies have access to a wide array of options when it comes to commissioning market studies, feasibility analyses, customer insights, and strategic advisory.

This overview will explore some of the top market research and feasibility study companies operating in the U.S.A market.

McKinsey & Company (Feasibility Study company in USA)

McKinsey & Company is one of the most prestigious and influential management consulting firms in the world. Founded in 1926 and headquartered in New York City, the firm is renowned for its exceptional market research and feasibility study capabilities.

Market Research Expertise:

• McKinsey has dedicated practices focused on market research, consumer insights, and data analytics across industries.
• They employ advanced quantitative and qualitative research methodologies, leveraging proprietary tools and frameworks.
• Their research covers market sizing, segmentation, customer behavior analysis, competitive intelligence, and trend forecasting.
• McKinsey’s global presence and industry experts provide local insights tailored to specific markets and sectors.

Feasibility Study Prowess:

• The firm is a leader in conducting comprehensive feasibility studies for new business ventures, product launches, and strategic investments.
• Their studies evaluate market potential, financial viability, operational requirements, risk factors, and competitive dynamics.
• McKinsey’s expertise extends to due diligence, business case development, and implementation roadmaps.
• Their strategic advice is highly valued by Fortune 500 companies, governments, and organizations worldwide

Deloitte (Feasibility Study Firm in USA)

Deloitte is one of the “Big Four” professional services firms globally and a renowned name in market research and feasibility studies across industries. With a vast network spanning over 150 countries, Deloitte offers extensive market intelligence services.

Market Research Offerings:

• In-depth market analysis and segmentation studies
• Consumer insights and buyer behavior research
• Competitive intelligence and benchmarking
• Brand equity and positioning studies
• Pricing strategy and optimization analysis

Feasibility Study Expertise:

• Comprehensive feasibility assessments for new products, services, and business ventures
• Market entry/expansion feasibility evaluations for new geographies
• Financial modeling and projections for investment opportunities
• Operational and technical feasibility analyses
• Risk assessment and mitigation strategies

Aviaan (Feasibility Study Firm in USA)

• As an independent market research and consulting firm based in India,
• Aviaan primarily serves clients operating in the Indian market or those seeking to understand the Indian consumer landscape.
• While Aviaan may work with multinational clients who have operations in the US, or collaborate with international partners on global projects, the company does not have any dedicated offices or subsidiaries established in the United States.

For market research needs specific to the US market, clients would typically engage with market research firms based in the US or global research companies that have a strong presence and dedicated teams operating in the US market.

Aviaan has conducted Feasibility Study for several businesses such as Clinic, Hospital, Supermarket, Grocery Shop, Residential and Commercial Building, Hotel,  Car Rental, School, University,  Manufacturing, Pharmaceuticals, Gaming, Fishing, Medical Devices, E-commerce, Warehouse, Restaurant, Cafe, Theme Park, Fintech, Artificial Intelligence, Cybersecurity, Bakery, Catering company, Furniture Store, Facility Management, etc.

IBISWorld (Feasibility Study Company in USA)

IBISWorld is a leading provider of industry market research and feasibility studies. Here are some key points about the company:

• Global market research firm covering over 1,500 industries worldwide
• Specializes in comprehensive industry reports, risk ratings, and supply chain analysis
• Offers in-depth feasibility studies for new business ventures across sectors
• Leverages proprietary research methodologies and extensive industry databases
• Provides forecasts, trends, competitive landscape analysis, and benchmarking data

With its specialization in industry intelligence and feasibility assessments, IBISWorld is a trusted partner for companies evaluating market opportunities, competitive dynamics, and viability of new business initiatives.

PricewaterhouseCoopers (PwC) (Feasibility Study Company in USA)

It is one of the major players in providing market research and feasibility study services in the United States. As one of the “Big Four” professional services firms, PwC has a dedicated market research and analysis practice within its advisory services offerings in the US.

1. Market Research Services:
– PwC offers a range of market research services, including market assessments, competitive intelligence, customer segmentation, and demand forecasting.
– They leverage proprietary data sources, primary research, and advanced analytics to deliver insights across various industries.

2. Feasibility Studies:
– PwC provides feasibility studies for new products, services, business models, and market entry strategies.
– These studies cover aspects such as market sizing, competitive landscape analysis, risk assessments, and financial modeling.

3. Industry Expertise:
– PwC has dedicated teams with industry-specific expertise, allowing them to provide tailored market research and feasibility studies for sectors like healthcare, technology, financial services, consumer markets, and more.

4. Global Reach and Local Knowledge:
– As a global firm, PwC can leverage its worldwide network and resources for international market research and feasibility studies.
– At the same time, their local US teams bring deep knowledge of the domestic market dynamics and regulatory environment.

5. Technology and Analytics:
– PwC incorporates advanced technologies like data analytics, AI, and machine learning into their market research and feasibility study methodologies, enabling more comprehensive and data-driven insights.

BVA Nudge Unit (Feasibility Study Company in US)

Frequently Asked Questions w.r.t USA-

Here are some frequently asked questions about top market research and feasibility study companies in the USA:

1. Are their services limited to the USA market?

       A: No, most leading firms have global reach and can provide local insights for international markets supported by their worldwide presence and resources.

      2. What services do these companies typically provide in USA?

      A: They offer a range of services including market analysis, industry research, competitive intelligence, consumer insights, feasibility assessments, business case development, strategic                         advisory and more.

      3. How do they conduct their research in USA?

      A: Companies utilize various qualitative and quantitative research methodologies like surveys, focus groups, interviews, data mining, modeling, and leverage proprietary tools/frameworks.