Top Market Research and Feasibility Study Companies in Lagos, Kano, Nigeria

Here’s a potential introduction for discussing top market research and feasibility study companies in Nigeria:

As Africa’s largest economy, Nigeria offers a lucrative yet complex market landscape for businesses looking to capitalize on its immense growth opportunities. With a population of over 200 million and rapidly evolving consumer dynamics, having a deep understanding of local market forces becomes imperative for companies aiming to make well-informed strategic decisions.

Aviaan Accounting (Feasibility Study Company in Nigeria)

Their client base includes major companies across various sectors like FMCG, banking, telecom, hospitality, and real estate.

Services Offered:

  • Quantitative Research: Surveys, polls, data analysis
  • Qualitative Research: Focus groups, in-depth interviews
  • Customer Experience/Satisfaction Studies
  • Mystery Shopping and Audits
  • Market Entry/Growth Strategy Studies
  • Brand Health Tracking
  • Product Testing and Evaluation

Capabilities:

  • Experienced in both B2C and B2B market research
  • Multi-country research capabilities across the GCC and wider MENA region
  • Utilize advanced data collection methodologies (CAPI, CATI, online)
  • Offer real-time reporting and data visualization tools
  • Adhere to global standards like ICC/ESOMAR codes

Key Strengths:

  • Deep local market knowledge and cultural expertise
  • Multilingual research team fluent in Arabic, English, Urdu etc.
  • Ability to recruit niche/hard-to-reach target audiences
  • End-to-end project management from research design to analysis

Philips Consulting (Feasibility Study Firm in Nigeria)

Philips Consulting is one of the leading indigenous market research firms in Nigeria, renowned for its comprehensive service offerings and industry expertise. Here are some key points about the company:

Market Research Capabilities:
– Consumer insights and buyer behavior studies
– Brand perception and positioning research
– New product/service concept testing and evaluation
– Customer satisfaction and loyalty tracking
– Market sizing, segmentation, and opportunity assessments

Feasibility Study Expertise:
– Market entry and expansion feasibility evaluations
– New business venture feasibility assessments
– Location selection and site feasibility studies
– Demand forecasting and financial modeling
– Competitive intelligence and strategic advisory

Philips Consulting leverages a range of quantitative and qualitative research methodologies, including surveys, focus groups, in-depth interviews, ethnography, and advanced data analytics techniques. The firm has dedicated practices across sectors such as FMCG, telecommunications, financial services, and healthcare.

 

Top Market Research and Feasibility Study Companies in Lagos, Kano, Nigeria

CCAM Research and Analytics (Feasibility Study Consultancy in Nigeria)

Market Research Capabilities:
– Market sizing and opportunity assessment studies
– Consumer behavior and segmentation analysis
– Brand equity and perception research
– Product testing and concept evaluation
– Customer satisfaction and loyalty tracking

Feasibility Study Expertise:
– New business venture feasibility evaluations
– Product/service feasibility and demand forecasting
– Market entry and expansion feasibility assessments
– Location selection and site feasibility studies
– Financial modeling and investment analysis

CCAM utilizes both quantitative and qualitative research methodologies, including surveys, focus groups, in-depth interviews, ethnography, and data analytics. The firm has strong capabilities across industries such as FMCG, retail, telecommunications, banking, and energy.

Statisense leverages (Feasibility Study Company in Nigeria)

Here are some key points about how Statisense leverages data analytics and advanced statistical modeling for market research and feasibility studies:

– Statisense employs sophisticated data mining, predictive modeling, and machine learning techniques to derive insights from large datasets.

– They utilize advanced statistical methods like regression analysis, conjoint analysis, discrete choice modeling etc. for market sizing, segmentation, demand forecasting and pricing studies.

– The firm has expertise in developing proprietary analytical models and algorithms tailored to specific client requirements and industry contexts.

– Statisense combines primary research data from surveys/interviews with secondary data sources to build comprehensive market intelligence solutions.

– Their data visualization and dashboarding capabilities enable clients to easily interpret complex data and monitor market trends.

– Techniques like cluster analysis, factor analysis, and customer journey mapping are employed for consumer insights and segmentation.

– The company leverages big data technologies and cloud computing to process and analyze huge volumes of structured and unstructured data rapidly.

Ubuntuverse (Feasibility Study Company in Nigeria)

Ubuntuverse is a market research firm based in Nigeria that specializes in providing localized consumer insights through qualitative research methodologies. Here are some key points about the company:

Research Approach:
– Ubuntuverse focuses on ethnographic and in-context research techniques to deeply understand consumer behavior and cultural nuances.
– They employ observational research, immersions, shop-alongs, home visits, and other methods to study consumers in their natural environments.
– The firm believes in going beyond traditional focus groups to gain authentic insights into consumer lives, aspirations, and decision-making processes.

Areas of Expertise:
– Consumer insights and buyer behavior studies across sectors like FMCG, retail, telecoms, banking etc.
– New product/service concept evaluation and development
– Brand perception and positioning research
– Market opportunity assessments and feasibility evaluations

Local Expertise:
– With a team of experienced local researchers, Ubuntuverse has a deep understanding of the Nigerian market dynamics and cultural diversity.
– Their insights incorporate local contexts, beliefs, attitudes and help clients develop strategies that resonate with Nigerian consumers.

Research Capabilities:
– Ubuntuverse combines qualitative techniques with design thinking, semiotics analysis, and storytelling to deliver impactful insights.
– They offer multimedia reporting formats like ethnographic films, journey maps, and immersive experiences.
– The firm also has capabilities in online qualitative research methods like virtual ethnography.

By taking an immersive, culturally-attuned approach, Ubuntuverse aims to provide businesses with a nuanced understanding of the Nigerian consumer mindset, enabling them to make informed decisions around product development, marketing, and overall business strategy.

Frequently Asked Questions-

Here are some frequently asked questions about top market research and feasibility study companies in Nigeria.

  1. How do you ensure data quality?
    • Use of robust sampling, field monitoring, data validation checks as per industry standards.
  2. What is your pricing model?
    • Could be project-based, retainer model, or other customized pricing depending on scope.
  3. How long does a typical project take?
    • Timelines can range from weeks to months based on the complexity of the research.
  4. What geographic areas do you cover?
    • Primarily Lagos, Kano and potentially other cities/regions in Nigeria.

Contact us today for a free consultation and let’s discuss how we can help you turn your Market Research and Feasibility Study vision into a sustainable success story.

Feasibility Study Services

Retail:

  • Bakery
  • Catering Company
  • Convenience Store
  • Clothing Boutique
  • Department Store
  • Florist
  • Furniture Store
  • Jewelry Store
  • Sporting Goods Store
  • Toy Store

Hospitality & Tourism:

  • Hotel
  • Resort
  • Bed and Breakfast
  • Travel Agency
  • Tour Operator
  • Theme Park
  • Amusement Park
  • Hotel Apartment

Services:

  • Car Rental
  • Cleaning Service
  • Construction Management
  • Consulting
  • Event Planning
  • Facility Management
  • Gym/Fitness Center
  • Hair Salon
  • IT Services
  • Landscaping
  • Legal Services
  • Marketing Agency
  • Pet Sitting/Walking
  • Property Management
  • Real Estate
  • Security Services
  • Spa
  • Taxi Service, Limousine Service

Education:

  • School
  • University
  • Online Education Platform
  • Language Learning Center

Healthcare:

  • Clinic (variety of specialties)
  • Hospital
  • Dental Practice
  • Veterinary Clinic
  • Medical Devices Manufacturer
  • Pharmaceutical Company
  • Mental Health Services

Finance:

  • Fintech Startup
  • Insurance Company

Technology:

  • Software Development Company
  • App Development Company
  • Artificial Intelligence Company
  • Data Analytics Company

Food & Beverage:

  • Restaurant (various cuisines)
  • Cafe
  • Food Truck
  • Catering Company
  • Grocery Store

Logistics:

  • Warehouse
  • Freight Forwarding Company
  • Delivery Service
  • Shipping Company

Manufacturing:

  • Food & Beverage Manufacturing
  • Clothing Manufacturing
  • Construction Materials Manufacturing

Other:

  • Supermarket
  • Agricultural Farm
  • Construction Company
  • Media & Entertainment Company
  • Renewable Energy Company (solar panel installation)
  • Non-profit Organization
  • Childcare Center
  • Coworking Space
  • Car Wash
  • Recycling Plant

This list is not exhaustive, but it gives a much broader picture of team’s expertise in conducting feasibility studies across a diverse range of industries.

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