Top Market Research and Feasibility Study Companies in Lagos, Kano, Nigeria

Here’s a potential introduction for discussing top market research and feasibility study companies in Nigeria:

As Africa’s largest economy, Nigeria offers a lucrative yet complex market landscape for businesses looking to capitalize on its immense growth opportunities. With a population of over 200 million and rapidly evolving consumer dynamics, having a deep understanding of local market forces becomes imperative for companies aiming to make well-informed strategic decisions.

Aviaan Accounting (Feasibility Study Company in Nigeria)

Their client base includes major companies across various sectors like FMCG, banking, telecom, hospitality, and real estate.

Services Offered:

Quantitative Research: Surveys, polls, data analysis
Qualitative Research: Focus groups, in-depth interviews
Customer Experience/Satisfaction Studies
Mystery Shopping and Audits
Market Entry/Growth Strategy Studies
Brand Health Tracking
Product Testing and Evaluation

Capabilities:

Experienced in both B2C and B2B market research
Multi-country research capabilities across the GCC and wider MENA region
Utilize advanced data collection methodologies (CAPI, CATI, online)
Offer real-time reporting and data visualization tools
Adhere to global standards like ICC/ESOMAR codes

Key Strengths:

Deep local market knowledge and cultural expertise
Multilingual research team fluent in Arabic, English, Urdu etc.
Ability to recruit niche/hard-to-reach target audiences
End-to-end project management from research design to analysis

Philips Consulting (Feasibility Study Firm in Nigeria)

Philips Consulting is one of the leading indigenous market research firms in Nigeria, renowned for its comprehensive service offerings and industry expertise. Here are some key points about the company:

Market Research Capabilities:
– Consumer insights and buyer behavior studies
– Brand perception and positioning research
– New product/service concept testing and evaluation
– Customer satisfaction and loyalty tracking
– Market sizing, segmentation, and opportunity assessments

Feasibility Study Expertise:
– Market entry and expansion feasibility evaluations
– New business venture feasibility assessments
– Location selection and site feasibility studies
– Demand forecasting and financial modeling
– Competitive intelligence and strategic advisory

Philips Consulting leverages a range of quantitative and qualitative research methodologies, including surveys, focus groups, in-depth interviews, ethnography, and advanced data analytics techniques. The firm has dedicated practices across sectors such as FMCG, telecommunications, financial services, and healthcare.

CCAM Research and Analytics (Feasibility Study Consultancy in Nigeria)

Market Research Capabilities:
– Market sizing and opportunity assessment studies
– Consumer behavior and segmentation analysis
– Brand equity and perception research
– Product testing and concept evaluation
– Customer satisfaction and loyalty tracking

Feasibility Study Expertise:
– New business venture feasibility evaluations
– Product/service feasibility and demand forecasting
– Market entry and expansion feasibility assessments
– Location selection and site feasibility studies
– Financial modeling and investment analysis

CCAM utilizes both quantitative and qualitative research methodologies, including surveys, focus groups, in-depth interviews, ethnography, and data analytics. The firm has strong capabilities across industries such as FMCG, retail, telecommunications, banking, and energy.

Statisense leverages (Feasibility Study Company in Nigeria)

Here are some key points about how Statisense leverages data analytics and advanced statistical modeling for market research and feasibility studies:

– Statisense employs sophisticated data mining, predictive modeling, and machine learning techniques to derive insights from large datasets.

– They utilize advanced statistical methods like regression analysis, conjoint analysis, discrete choice modeling etc. for market sizing, segmentation, demand forecasting and pricing studies.

– The firm has expertise in developing proprietary analytical models and algorithms tailored to specific client requirements and industry contexts.

– Statisense combines primary research data from surveys/interviews with secondary data sources to build comprehensive market intelligence solutions.

– Their data visualization and dashboarding capabilities enable clients to easily interpret complex data and monitor market trends.

– Techniques like cluster analysis, factor analysis, and customer journey mapping are employed for consumer insights and segmentation.

– The company leverages big data technologies and cloud computing to process and analyze huge volumes of structured and unstructured data rapidly.

Ubuntuverse (Feasibility Study Company in Nigeria)

Ubuntuverse is a market research firm based in Nigeria that specializes in providing localized consumer insights through qualitative research methodologies. Here are some key points about the company:

Research Approach:
– Ubuntuverse focuses on ethnographic and in-context research techniques to deeply understand consumer behavior and cultural nuances.
– They employ observational research, immersions, shop-alongs, home visits, and other methods to study consumers in their natural environments.
– The firm believes in going beyond traditional focus groups to gain authentic insights into consumer lives, aspirations, and decision-making processes.

Areas of Expertise:
– Consumer insights and buyer behavior studies across sectors like FMCG, retail, telecoms, banking etc.
– New product/service concept evaluation and development
– Brand perception and positioning research
– Market opportunity assessments and feasibility evaluations

Local Expertise:
– With a team of experienced local researchers, Ubuntuverse has a deep understanding of the Nigerian market dynamics and cultural diversity.
– Their insights incorporate local contexts, beliefs, attitudes and help clients develop strategies that resonate with Nigerian consumers.

Research Capabilities:
– Ubuntuverse combines qualitative techniques with design thinking, semiotics analysis, and storytelling to deliver impactful insights.
– They offer multimedia reporting formats like ethnographic films, journey maps, and immersive experiences.
– The firm also has capabilities in online qualitative research methods like virtual ethnography.

By taking an immersive, culturally-attuned approach, Ubuntuverse aims to provide businesses with a nuanced understanding of the Nigerian consumer mindset, enabling them to make informed decisions around product development, marketing, and overall business strategy.

How Aviaan Accounting Can Help with Feasibility Studies:

Conducting a thorough feasibility study can be a complex and time-consuming process, particularly for entrepreneurs with limited resources or experience. This is where Aviaan Accounting can provide invaluable support. As a leading accounting and advisory firm, Aviaan offers comprehensive feasibility study services tailored to the unique needs of entrepreneurs and businesses.

Aviaan’s team of experienced professionals can assist you throughout the entire feasibility study process, from market research and financial analysis to risk assessment and documentation. Their expertise ensures that you have a comprehensive understanding of the potential challenges and opportunities associated with your business idea, enabling you to make informed decisions and increase your chances of success. By following this step-by-step guide and leveraging the expertise of professionals like Aviaan Accounting, entrepreneurs can navigate the feasibility study process with confidence, making informed decisions and increasing the likelihood of success for their business ventures.

By partnering with Aviaan Accounting, you can benefit from their deep industry knowledge, analytical skills, and proven methodologies, ultimately streamlining the feasibility study process and maximizing the accuracy and reliability of your findings.

Frequently Asked Questions-

Here are some frequently asked questions about top market research and feasibility study companies in Nigeria.

How do you ensure data quality?
- Use of robust sampling, field monitoring, data validation checks as per industry standards.
What is your pricing model?
- Could be project-based, retainer model, or other customized pricing depending on scope.
How long does a typical project take?
- Timelines can range from weeks to months based on the complexity of the research.
What geographic areas do you cover?
- Primarily Lagos, Kano and potentially other cities/regions in Nigeria.

Contact us today for a free consultation and let’s discuss how we can help you turn your Market Research and Feasibility Study vision into a sustainable success story.

We have conducted Feasibility Study and Market Research for following sectors:

Feasibility Study Services

Retail:

Bakery
Catering Company
Convenience Store
Clothing Boutique
Department Store
Florist
Furniture Store
Jewelry Store
Sporting Goods Store
Toy Store

Hospitality & Tourism:

Hotel
Resort
Bed and Breakfast
Travel Agency
Tour Operator
Theme Park
Amusement Park
Hotel Apartment

Services:

Car Rental
Cleaning Service
Construction Management
Consulting
Event Planning
Facility Management
Gym/Fitness Center
Hair Salon
IT Services
Landscaping
Legal Services
Marketing Agency
Pet Sitting/Walking
Property Management
Real Estate
Security Services
Spa
Taxi Service, Limousine Service

Education:

School
University
Online Education Platform
Language Learning Center

Healthcare:

Clinic (variety of specialties)
Hospital
Dental Practice
Veterinary Clinic
Medical Devices Manufacturer
Pharmaceutical Company
Mental Health Services

Finance:

Fintech Startup
Insurance Company

Technology:

Software Development Company
App Development Company
Artificial Intelligence Company
Data Analytics Company

Food & Beverage:

Restaurant (various cuisines)
Cafe
Food Truck
Catering Company
Grocery Store

Logistics:

Warehouse
Freight Forwarding Company
Delivery Service
Shipping Company

Manufacturing:

Food & Beverage Manufacturing
Clothing Manufacturing
Construction Materials Manufacturing

Other:

Supermarket
Agricultural Farm
Construction Company
Media & Entertainment Company
Renewable Energy Company (solar panel installation)
Non-profit Organization
Childcare Center
Coworking Space
Car Wash
Recycling Plant

Automotive & Transportation	Medical & Healthcare	Manufacturing	Consumer goods & Services	Telecoms & Computing	Transportation
Passenger Cars	Pharmaceuticals	Machinery	Clothing	Data storage & management	Commercial Aviation
Commercial Vehicles	Biopharmaceuticals	Logistics	Personal care	Software	Aerospace & Defense
Electric Vehicles	Generics	Engineering	Household	Internet of things & M2M	Marine Transportation
Hybrid Vehicles	Biosimilars	Manufacturing & Industry	Sporting goods & equipment	Telecommunications & networks	Rail Transportation
Autonomous Vehicles	OTC Medicines	Textile Machinery	Toys & games	IT services	Public Transportation
Two-wheelers	Medical Devices	Packaging Machinery	Furniture	Consumer electronics	Logistics
Three-wheelers	Diagnostic Equipment	Automation	Appliances	Hardware	Shipping
Commercial Aviation	Hospital Supplies	Robotics	Beauty	Mobile & wireless	Freight & Logistics
Marine Transportation	Health Services	Pumps & Valves	Eyewear	Cloud computing	Urban Mobility
Rail Transportation	Healthcare IT	Industrial Machinery	Footwear	Data analytics	Courier & Postal Services
Public Transportation	Medical Imaging	Process Equipment	Jewelry	Enterprise software	Aerospace
Car Rental & Leasing	Medical Biotechnology	Welding Equipment	Office Supplies	Security	Space Transportation
Vehicle Parts & Components	Surgical Equipment	Heating & Cooling Equipment	Pet Care	Digital advertising & marketing	Transport Infrastructure
Vehicle Repair & Maintenance	Dental Products	Material Handling Equipment	Stationery	Technology services	Freight
Tire Manufacturing	Pharmacy	Electrical Equipment	Luggage	Digital content	Passenger Transportation
Aerospace	Veterinary	3D Printing	Luxury goods	Internet services	Warehousing
Defense	Cosmeceuticals	Metal Working	Fast Moving Consumer Goods (FMCG)	E-commerce

Food & Beverages	Agriculture & Allied Industries	Chemicals & Materials	Energy & Power	Building Materials & Construction	Metals & Mining
Bakery & Confectionery	Crop Production	Petrochemicals	Oil & Gas	Cement	Iron & Steel
Meat & Poultry	Horticulture	Specialty Chemicals	Coal	Concrete	Aluminum
Seafood	Plantation Crops	Industrial Gases	Renewable Energy	Steel	Copper
Dairy Products	Livestock	Paints & Coatings	Thermal Power	Glass	Zinc
Fruits & Vegetables	Poultry	Adhesives & Sealants	Hydropower	Bricks & Blocks	Lead
Snacks & Savory	Dairy	Plastics & Polymers	Wind Power	Roofing Materials	Nickel
Sauces, Dressings & Condiments	Fisheries	Rubber & Elastomers	Solar Power	Insulation Materials	Tin
Frozen Foods	Forestry	Lubricants	Geothermal Energy	Floor Coverings	Precious Metals (Gold, Silver, Platinum)
Canned & Preserved Foods	Agricultural Equipment	Dyes & Pigments	Bioenergy	Wall Coverings	Rare Earth Metals
Soft Drinks	Fertilizers & Agrochemicals	Surfactants	Mining	Interior Finishes	Coal Mining
Alcoholic Beverages	Seeds	Agro Chemicals	Energy Storage	Exterior Finishes	Metal Casting
Tea & Coffee	Animal Feed	Water Treatment Chemicals	Smart Grid	Doors & Windows	Metal Forging
Nutraceuticals	Farm Management Software	Nanotechnology	Transmission & Distribution	HVAC Systems	Metal Fabrication
Dietary Supplements	Precision Farming	Textile Chemicals	Power Rental	Plumbing & Piping	Metal Processing
Baby Food	Hydroponics	Construction Chemicals	Fuel Cells	Electrical Systems	Mining Equipment
Pet Food	Organic Farming	Paper & Pulp	Power Plant Equipment	Lighting Systems	Mineral Exploration
Functional Foods	Floriculture	Ceramic Materials	Drilling Services	Fire & Safety Systems	Mineral Processing
Organic Food & Beverages	Sericulture	Refractories	Well Intervention	Elevators & Escalators	Underground Mining
Natural & Herbal Products	Apiculture	Explosives	Oilfield Chemicals	Prefabricated Buildings	Surface Mining
Food Processing Machinery	Mushroom Farming	Industrial Salts	Liquefied Natural Gas (LNG)	Green Building Materials

This list is not exhaustive, but it gives a much broader picture of team’s expertise in conducting feasibility studies across a diverse range of industries.