Srirama has more than 25 years of finance experience in UAE, Chennai, Mumbai, Jakarta, New York, Singapore and London, across platforms and roles – manufacturing, telecom, banking, corporate banking (deal origination and financial closures), portfolio management, strategic tie ups, and private equity. This includes 15 years of Private Equity experience in deal negotiation, transaction execution, and financial closure across private equity and debt fundraising. In his previous role at Dubai International Capital, he established the Global Strategic Equity Fund under the Dubai Financial Services Authority and worked on various committees on large LBO transactions. Srirama worked with Standard Chartered Banking Group in strategic outsourcing of Finance Function from Jakarta, Singapore and New York. He has a strong network and relationships with banks, audit firms and law firms in the Middle East and India.
Srirama has a Bachelor’s degree in Commerce from Madras University. He is a Chartered Accountant, Cost and Works Accountant, CPA (Australia), CA (Australia and New Zealand) and a Six Sigma Black Belt. Born and raised in India, Srirama speaks English, Hindi, Tamil, and Malayalam
The days of CFO looking into only the Financial aspects of the firm are over. A CFO is an essential part of the leadership team to participate in driving the strategy of the company along with the other professionals. A CFO’s role has now become more of 360 degrees to look into all the aspects of the business. The principle areas other than the regular functions of compliance, accounting and reporting are investor management, digital transformation, change management, strategic direction, networking, relationship building, negotiation, commercial concurrence.
Health Care, Technology, Investment, Entertainment are some of the industries where I see that the role has undergone a significant change.
Firstly, being updated with the current affairs of the world is a very important aspect. For business that are impacted by global events it is necessary to keep oneself updated of what is happening around. This is accomplished by reading relevant and key information from the internet using several reliable channels. Second is to stay in touch with professional bodies and related industry specialist to get to know the changes in the trends. Third is technology. Upgrading oneself to recent technology in itself provides several updates to the surrounding dynamics
It is good on one side that the transactions are getting complex which means that the solutions will evolve to make them more formal, standard, unambiguous and will find suitable technology to make them easier to adopt. This has always been the case, as the complexity increases newer and deeper solutions are found and this is an ever evolving matter.
The basis for our firm is to find the quality in assets/projects/investments that has the commitment of strength of the management team, potential of the business in terms of growth, sustaining and managing, positive cashflows, strong governance and mainly the expected returns from an investment point view on the horizon of the investment period.
Strategy is only a beginning process where the ultimate goal of the defined success can be achieved by following the means suggested by the process of strategizing. It is dynamic in nature depending on the external and internal environment of the business and changes as the business and economy undergo changes. So there is no end to it but it is an ever evolving one.
The CFO role has become extremely demanding because of three main reasons:
Leadership with networking skills, tech savviness and keeping up with current affairs
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Dubai Office
Binary Tower, Marasi Drive,
Business Bay, Dubai, UAE
Sharjah Media City (Shams), Al Messaned,
Al Bataeh, Sharjah, United Arab Emirates
India Office
G704, Gokul Complex, Belapur, Navi Mumbai, Maharashtra
KSA Office
King Fahad Branch Road,
Riyadh 12313
Oman Office
Bait Mahmiyat Building
Shati Al Qurum Muscat, Oman